Life — July 22, 1915 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

In Epochal Achievement im Phonograph Development 77% AEOLIAN-VOCALION HIS is the announcement of a new phonograph—a phonograph of such im- pressive capabilities that it virtually creates a musical instru- ment of a distinctive type. The phonograph has become pre-eminently an instrument for reproducing music. This means that its most important function brings it into the realm of Art. And it is to the artist and the musician that we must look for its future development. The Acolian-Vocalion, the new phonograph, emphasizes this. The Aeolian Company, its creators, are the world’s master- builders in the field of Musical Art. The distinguished product of this great concern embraces the world’s most celebrated and artistic musical instruments. Vv The Aecolian-Vocalion is typi- cally. representative of Aeolian standards and ideals. As in its other activities, this great concern has taken up the work of musi- cally developing the phonograph where other manufacturers have left off. Those who hear the Aeolian- Vocalion for the first time realize this. They listen in amazement to new tones, new musical effects. They are confronted with a en which, for the first a time in the history of this extraordinary in- aad aS strument, holds &, up the mirror with absolute fidelity to every musical instrument and every human voice. Many and important are the exclusive features of the Aeolian- Vocalion. Here follows a brief summary of the three most notable of these. The Sound Box Designed and constructed on new and scientific lines which, for the first time, produce a sound box capable of doing full justice to the lower, richer musical tones, as well as the higher. The Graduola One of the most important inven- tions in connection with the phono- graph. By the simple pressure of your hand it enables you to play the music yourself if you will, and vary it just asa musician varies in detail every perform- ance. The Aeolian-Vocalion, of course, plays itself if you prefer. If you use the Graduola, however, it means no more getting “ tired of records.” NOTE—Certain of the smaller models of the eolian-Vocalion are not equipped with the Graduola. The Symphonetic Horn A special composition horn of entirely new design based on the most advanced knowledge of acoustics. Patented and exclusive with the Aeolian-Vocalion and largely responsible for its incomparable beauty and distinctiveness of tone. Vv In addition to these vital and ex- clusive features, the Aeolian-Vocalion possesses many other advantages, in- cluding the simplest and most artistic phonograph cases yet produced and an entirely new Automatic Stop which, with two simple movements, starts the record and “sets” it to stop of itself. Vv On the opposite page there is con- veyed as well as can be done in words another accomplishment of the Aeoli bring beaut The invite phon their playe Voca On sonal real new devel Phon realiz The that Hia fron ogni borr of te comicbooks.com