Life, 1915-07-15 · page 33 of 48
Life — July 15, 1915 — page 33: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It's a Perrier sparkling water ad from Life magazine's advertising section. The page references **Lafayette** and French patriotism to market the product. The text claims Americans' enthusiasm for France (inspired by the Revolutionary War hero Lafayette) should extend to appreciating French products like Perrier. This is straightforward advertising rhetoric: French = superior and refined. The caricatured head at top appears to be a generic "Frenchman" figure (possibly meant to evoke Lafayette), used as a branding element. The elaborate bottle illustration emphasizes the product's sophisticated European origins. The note about gout and "uric acid troubles" being "the bugbear of middle-age" reflects period medical beliefs—sparkling water was marketed as a health tonic for aging wealthy gentlemen, the magazine's target demographic. This is **commercial advertising leveraging Francophilia**, not political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To quench hot weather thirst drink The Champagne The enthusiasm for France inspired by of Table Waters. Lafayette is re-inspired by Perrier. are always looking for some=- thing better. In Perrier they have found it. From the first glass, the outstanding superiority of Perrier is apparent to the sophisticated palate. Carbonated with its own gas, crystal- pure and sparkling, it has, by sovereign right of superiority, taken its place upon the best tables everywhere. G are atways better. Americans Perrier is bottled at the Springs in the South of France amidst the glorious French vineyards. There is no saltiness in Perrier, the great reason why it combines so perfectly with Wines and Spirits. N. B.—A glass of Perrier alone or with a slice of lemon in the early morning is invaluable in gout and uric acid troubles—the bugbear of middle-age. Obtainable at all high-class Hotels, Restaurants and Grocers. WILLIAMS & HUMBERT, Agents, Bubbling with its 1158, Broadway, New York. own Carbonic Gas. & ET comicbooks.com