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Life, 1915-06-17 · page 41 of 52

Life — June 17, 1915 — page 41: what you’re looking at

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Life — June 17, 1915 — page 41: Life, 1915-06-17

What you’re looking at

This page contains **primarily advertisements** rather than political cartoons. The main content includes: 1. **Tareyton London Cigarettes ad** (top left): A gentlemanly figure in a top hat—typical early 20th-century advertising imagery emphasizing sophistication and refinement. 2. **B.V.D. Underwear ad** (center-right): A domestic comedy scene depicting a worried, stressed man being advised by another to cool off by wearing B.V.D. brand underwear. The ad uses humor suggesting mental anxiety can be relieved through physical comfort—a humorous sales pitch playing on gender anxiety about appearing "worried" or disheveled. 3. **Sexology book ad** (left): Medical/educational content typical of the era. 4. **Harlem Monogram Cigarettes** (bottom): Another tobacco product advertisement. The page reflects **1915 consumer culture** emphasizing brand loyalty and lifestyle messaging rather than political satire. The B.V.D. ad uses mild social humor rather than sharp political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ja) nd ELIE, 1113 her guiding mind had picked up the pointed beetles because we simply trail and that the success of our failure hadn't leaves enough to accommodate ® was now assured. them. e Early the following spring we began Our money is now all gone, and iF to reap the benefit of our publicity we have the satisfaction of knowing 's campaign. By the middle of May we that we lost every penny of it our- 1s had so many potato bugs in the front selves. What we have done any young n yard waiting for a place at the table couple can do who enjoy insect life, TEADE MARK 2 ond that I had to go out and shovel a path every time a visitor came to the house. We turned away millions of disap- and who are willing to start with a competence and work hard a_ few years to get poor. areyton d London Cigarettes : Herbert a fon London Smoking Mocture d % PoundS' Send 4c. for sample. c Falk ee Co, 9. S6West 45St, NewYork. few old tobacco worms growled about the quality of the weed, but on the whole there was very little kicking. We found that apple worms do not all partake of the same apple. Some prefer early fruit, while others thrive ) better on Baldwins, We had a large crop, and my wife often declared that she never bit into a better worm, We saved some of the fattest for our own use, and got a cider manufacturer to take the rest hy agreeing to throw in the apples. We lost enough the first year to dis- pose of our autos and add a big mort- gage to our city home. Encouraged, but determined to do better another year, we spent the long winter eve- nings studying agricultural papers. As my wife was reading aloud one evening she suddenly threw the magazine on the table and exclaimed : “Fred! Why not advertise? Garden worms must devour all this farm liter- ature. It is their only intellectual diet.” “ Perhaps you are right,” I observed, | concealing my joy, for I knew that Gorrie, U. & a, 1915, by The B.V. D. Company, “Now, Now, Cool Off—Get Your B.V.D.’s On!” oe H™ you are, carrying the ‘Worry’ sign, your forehead all wrinkled up like a raisin. Take it easy, Man! Cool off in body and you'll cool down in mind! “Go send the boy to the nearest store for a few suits of B.V.D.Underwear. Tell him to look for the B.V.D. Red Woven Label and to be sure he gets what he asks for. A few suits of - B.V. D.—you know, loose-fitting and soft- feeling—keep you cool all Summer. And say, they put such good stuff into it, that it wears and washes fine. Take my tip, and don’t let me see you like this to-morrow.”” On every B.V.D, Undergarment is sewed This Red Woven Label Allin cue veleme, Hearted $200 pesoad Wee for “Other Fe Z Frade Mark Ret, U, 8, Pat, OF and Ferien Countet) PURITAN PUB. co. "her PERRY BLDG, PHILA. PA. Firmly insist upon seeing the B.V.D, Red Woven Label, and firmly refuse to take any Athletic Underwear without it. B.V.D. Union Sits (Pat. U.S.A. 4-30-07) $1.00, $1.50, $2.00, $3.00 and $5.00 the Suit, BV.D. Coat Cut Undersbirts and Kace Length Drawers, $0c, 7S, $1.00 and $1.50 the Garment. The B.V.D. Company, New York. London Selling Agency: 66, Aldermanbury, E. C. ARMAY MONOGRAM CIGARETTES tended Trial Order of 100 tee $2.00 Soncnentel wonegriee Upaand bleeds, wa 4h Street "Philadelphia