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Life, 1915-06-17 · page 42 of 52

Life — June 17, 1915 — page 42: what you’re looking at

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Life — June 17, 1915 — page 42: Life, 1915-06-17

What you’re looking at

This page contains three distinct pieces of satirical content: **"The Chauffeur"** (top left): A humorous essay defining the modern chauffeur as the "only perfect man of to-day"—someone who must reliably return passengers to their starting point, completing the "circuit." It's gentle social satire about the new automobile age and servant expectations. **Thomas Jefferson/Budweiser Advertisement** (center-left): A striking example of misleading historical propaganda. The ad cynically appropriates Jefferson's legacy to argue he would have opposed Prohibition, claiming he advocated "moderate" beer consumption. The text falsely attributes a brewery-supporting quote to Jefferson and misrepresents his temperance views—a deliberate distortion designed to influence contemporary Prohibition debates. **"Next!"** (right): A satirical dialogue mocking clergy inadequacy. A committee chairman condemns a clergyman for lacking modern skills (boxing, golf, trombone, photography expertise, magazine subscriptions) and suggests he instead sell insurance or bonds—biting social commentary on how materialistic, secular values had displaced religious authority in American society.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Chauffeur CHAUFFEUR is a man whose mission in life is to bring you k. No matter where he takes you, that is the unwritten law between you—he must bring you back, As long as he does this without flaw, you can ave no quarrel with him. To come hack to where you were is apparently to-day the highest aim of man, To be stranded—either momen- tarily or permanently—is the unpardon- able sin, Where you are going, what you shall do, whom you will meet— these are of minor importance. To get back! That is what the chauffeur is for. A taxi man, therefore, is only half a chauffeur. He takes you where you are going—and leaves you, It gener- ally takes another to complete the job. But a chauffeur is the only perfect man of to-day. He completes the cir- cuit—or he fails. If he fails he is not a chauffeur—he is a derelict. “ PRAMERS OF THE CONSTITUTION OF THE USA." NO-8 Declaration of Independencé’ our Declaration of Independence—the document which laid the foundations of Free Government, not only for our own beloved land, but for.all the world. His country- men twice elected him President and will always treasure his memory Jefferson was the most ardent advocate of Universal Freedom of his time,and it was his wisdom and foresight which brought about the Louisiana Purchase. Every drop of his Virginia blood loved Liberty, and because he wanted Amencans to be assured of it for alltime he championed with all his might and main the signing of the Constitution of the United States. None of the Fathers of the Republic were more far-seeing than he and none knew better than he that a mild brew of barley-malt and hops is truly a temperance drink. Hence, in 18:6, he wrote President Madison:“A Captain Miller is abour to settle in this country and establish a b: t I wish to see this become common’: Jefferson lived past his eighty-third year and all his life he was a moderate user of light wines and barley brews. It is unimaginable that were he alive to-day he would vote otherwise than NO to proposed tyrannous prohibition laws, For 58 years Anheuser-Busch have brewing the kind of honest barley and hop brews which Je! in his day to see the National beverage of Americans. Exactly such a beer is BUDWEISER, Its quality, purity, mildness and exquisite flavor have won its way to the top. To-day 7500 people are daily required to meet the public demand. Its sales exceed any other beer by millions of bottles. ANHEUSER-BUSCH - ST. LOUIS.U.S.A. Te NOBLE FOUNDER of the Democratic immortalized himself by writing Visitors to St.Louis are courteously invited to inspect ‘our plant — covers 142 acres. ‘ Weighs Only % an Ounce No Rubber No needless material goes into this OPEN T NGLE_ garter. _COM- FORT without bulk, STR without weight, and con: George Frost Co., Makers, Boston, Mass. ‘THE clergyman started to speak. He was plainly embarrassed. “You are inadequate,” said the chairman of the committee. The clergyman bowed his head. He believed, possibly, in an unjust Provi- dence. “You can neither box, bowl, play golf nor manipulate the trombone. You cannot adjust the carbon ends of a moving picture show camera, You have never heard of the fourth best. You have never been a subscriber to the Outlook or written anything for the Hearst papers. We cannot use you. You are doomed.” “What shall 1 do,” gurgled the clergyman, “to earn a living?” “Be a book agent, a life insurance solicitor, or sell bonds in the Street. Don't try to earn an immodest living as a preacher in a suburban church. The first door to your right, please.” THE SUCCESSFUL MAN