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Life, 1915-06-17 · page 40 of 52

Life — June 17, 1915 — page 40: what you’re looking at

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Life — June 17, 1915 — page 40: Life, 1915-06-17

What you’re looking at

This page mixes advertising with satirical humor typical of Life magazine. The main content comprises: **Advertisements:** A large Westinghouse Electric ad promotes automobile electrical systems for cross-country travel, listing major car manufacturers. Below is an Old Overholt Rye whiskey ad. **Satire:** Two pieces mock American society: 1. A hat-style commentary ridicules fashion absurdity—a man studies 747 "in-style" and 747 "out-of-style" hats, finding no two alike in either category, yet some in-style hats resemble some out-of-style ones. The paradox—that fashion categories are meaningless—drives him to madness. 2. "How to Get Poor" satirizes wealthy Americans' romanticization of poverty. A rich couple envies poor friends and schemes to lose their fortune by buying a New England farm, hoping to go broke farming bugs and beetles. The joke critiques both wealth-worship and naive wealthy people's misunderstanding of actual poverty's hardships.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Lincoln Highway on the road to the Setting Sun Trip to Exposition Big Test of Automobiles VERY car listed below is particularly fitted for the rigors of the E trans-continental trail. These are not fair-weather cars or daylight cars. The engineer who designed each one has chosen the best materials —the pick of the market for his particular class of car. Westinghouse Electric Systems Lighting — Starting — Ignition The Westinghouse Systems make certain that each of these cars will stand up electrically. Generators run at magneto speed—direct coupled armature— entirely enclosed—windings heat- water- and oil-proof—these are the marks of high-grade designing and are a guarantee that your equipment will get you there with plenty tospare. No danger of open circuits with Westinghouse ignition—strong spark— automatic spark advance makes long drives easy with great economy of gasoline. These unusual features have placed the Westinghouse Systems on the * Gramm t Locomobite * Pilot - t Hupmobile MeFarl; 3 Pullman + Atterbury ? Cunningham * Kissell Kar ¥ t Richard * Austin * Davis * Kline Kar s * Seagrave * Hall * Dorris + Lauth-Juergens rs ° Ox t National ington‘ Howard 3 Pierce-Arrow * Touraine *Starting, Lighting, and Ignition. + Lighting amd Ignition. t Starting and Lighting. Westinghouse Electric & Manufacturing Co. Shadyside Factory, PITTSBURGH, PA. CERTAIN man with a taste for the curious and recondite once entered upon an A investigation of the subject of style in hats. He studied seven hundred and forty-seven hats which were in style, and found no two of them alike. He studied an equal number of hats which were out of style, and no two of these were alike, either. But some of the hats which were in style were more like some of the hats which were out of style than any of the other hats which were in style. And vice versa. The man tabulated his results. “Who's loony now?” he asked, and in order to be on the safe side gave himself up to the police. How to Get Poor WE were ‘tired of being rich, How we envied our friends who were poor! Some of them were born poor or had inherited nothing, while others had by their own foolish exertions amassed enough poverty to make them dependent for life. “Why don’t you drop a lot of money in Wall Street?” my wife inquired, after a pause. We had been discussing ways and means. “That would be too sudden,” I ob- jected. “I want to lose gradually, and then when I have nothing I will be able to appreciate its value.” “You might give your fortune away.” “That is too common.” My wife thought for a moment; then her face brightened. “T have it!” she cried. “Let's buy a farm.” “OF course,” I agreed. “The very thing! Why has it never occurred to ine before?” We decided upon an average New England farm as the safest route to fruitless indigence, intending to spe- cialize on bugs, cut-worms and beetles. Our first problem, therefore, was to devise a menu that would be sufficiently varied and tempting, without encour- aging gluttony, and I believe that we set as good a table that summer as any boarding-house in the State. A S, March 3, 1820 A pleasant evening we had: Dick and I. Not fur the wealth of the Indies would I exchange the three best things I have—my old friend Dick, my good dog Prince and reliable Old Overholt Rye “Same for 100 years’ The friend of our forefathers 2M and still the friend of men who (ff appreciate a choice, delightful ure whiskey. Aged inthewood, | QB ttled in bond. A. Overholt & Co.. Pittsburgh, Pa, Your own Trial Or ‘MARMAY comicbooks.com