Life, 1915-06-10 · page 3 of 48
Life — June 10, 1915 — page 3: what you’re looking at
What you’re looking at
This is **not satire or a political cartoon**—it's a **straightforward advertisement** for Victor Talking Machine Company (the predecessor to RCA Victor). The page promotes Victor Records featuring **Fritz Kreisler**, a renowned violinist of the era. The central image shows Kreisler holding a violin next to a large Victor record labeled "Indian Lament." The ad's message is that Kreisler's recorded performance captures his artistry so faithfully that "when you hear the great virtuoso on the Victrola it is as though you were hearing him in real life." This was a major selling point for early phonograph technology—the claim that recorded music could authentically reproduce a live performance. The "His Master's Voice" logo appears at bottom left, Victor's famous trademark featuring a dog listening to a phonograph.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Victor Record of Kreisler the “Indian ; ment” pizved by eisler Copr. Dupont Both are Kreisler The Victor Record by Kreis- ler is just as truly Kreisler as Kreisler himself. When you hear the great virtuoso on the Victrola it is as though you were hearing him in real life. His profoundly beautiful playing, his exquisite phrasing, his brilliant technique, all entrance you—you realize that here is a master artist. The proof is in the hearing. Any Victor dealer in any city in the world will gladly play for you any of the thirty-five Kreisler records, or Victor Records by any other of the world’s greatest artists. There are Victors and Victrolas in great variety of styles from $10 to $250. Victor Talking Machine Co., Camden, N. J., U.S. A. Berliner Gramophone Co., Montreal, Canadian Distributors Always use Victor Machines with Victor Records and Victor Needles— the combination. There is no other way to get the unequaled Victor tone. New Victor Records demonstrated at all dealers on the 28th of each month comicbooks.com |