Life, 1915-06-10 · page 4 of 48
Life — June 10, 1915 — page 4: what you’re looking at
What you’re looking at
This is primarily a **house advertisement** for Life magazine itself, not political commentary. The cartoon depicts an exuberant man in a cowboy hat and formal wear, seemingly dancing or celebrating with abandonment—his coat flailing, one shoe flying off. The text humorously claims Life will issue a "Neutral Number" on July 29 for ten cents, and notes that Life must limit cheerfulness "otherwise Life would have billions of readers, instead of something over a million." The cartoon illustrates this concept: the figure's unrestrained joy represents what unlimited cheerfulness might look like. The joke suggests Life's editorial approach includes deliberate restraint to maintain readership—a self-aware, tongue-in-cheek jab at the magazine's own humor and moderation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
well m after a real u formec human human ce anne began? That Life will issue a Neutral Number other, on July 29. It will be on sale at all than e news-stands—ten cents. and al they ¢ That the Miniature Life will be sent the us free to any address for two cents. That everybody is limited somewhere in his desire to be cheerful. Other- wise Life would have billions of readers, instead of something over a million. NEXT WEEK—A Daughter of the _“ Profits. “Biter Enclosed 11 f , $1.26). “for three months to Ofen*only to new spbscribers; no sud scriptions renew: this rate. / va LIFE, 17 West 31st Street, New York ” “One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks.com