Life, 1915-06-10 · page 2 of 48
Life — June 10, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement**, not political satire. It promotes Omar Turkish Blend cigarettes made by The American Tobacco Company. The advertisement features an Orientalist scene depicting two figures in what appears to be a Middle Eastern setting with a domed building. The imagery is designed to evoke exotic Turkish heritage to market the product's "Turkish blend" composition. The ad's copy emphasizes the blend combines Turkish and Virginia leaf tobacco, claiming superiority over all-Turkish or all-Virginia cigarettes alone. The price point—"20 for 15c"—appears competitive for the era. The decorative Art Deco border and Omar brand imagery reflect early 20th-century design and marketing conventions. This is commercial advertising rather than social or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CIGARETTES Of all tobaccos cultivated the world over, as far north as Lake Baikal, as far south as the Cape of Good Hope, two types alone have attained world supremacy in cigarettes. The small Turkish leaf of exquisite fragrance and flavor, and the bright yellow Virginia leaf full of sparkle and mellowness. In OMAR these two world- famous cigarette tobaccos have been united for the first time in a Perfect Turkish Blend. . : That is why OMAR is an entirely new delight to cigarette smokers. No all-Turkish cigarette has its attractive snap and zest—no blended cigarette has its delicious smoothness and flavor. Supremely enjoyable, satisfying, unique— OMAR. 20 for 1 5c THE AMERICAN TOBACCO COMPANY comicbooks.com