Life, 1915-04-15 · page 5 of 44
Life — April 15, 1915 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content features ads for **Mogul Egyptian Cigarettes** (with Egyptian-themed imagery and the slogan "Just Like Being in Cairo") and **Old Saratoga Whiskey**. There's also a small illustration titled "Watchful Waiting!" showing a dog and person with a bottle—a domestic safety joke about keeping alcohol on hand for emergencies. The editorial text discusses **Samuel Bowles**, a Springfield newspaper editor who died, praising his journalism career and the newspaper profession generally. It concludes that educated newspapers strengthen democracy. The remaining ads promote a garage ($69.50) and Cortez cigars. This is a typical early 20th-century magazine page mixing editorial content with commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Samuel Bowles, Editor AMUEL BOWLES, of Springfield, was a modest gentleman who had devoted the working years of a life cut much too short, to making a good Cork Tip EGYPTIAN newspaper in a moderate sized town. 7 When he died the other day, his death : or De CIGARETTES | = was recorded and regretted all over ‘ountry. This very general sorrow indicates that what he did in the world “JUST LIKE BEING IN CAIRO” was worth doing. And, of course, it was. From the teath of his father, in 1878, Mr. Bowles was editor and publisher of the Spring- field Republican. For _ thirty-seven years he controlled that paper, and steadily added to its influence and reputation, ady great when he re- ceived it. This he did without change in the character of the paper and without any violent changes in_ its appearance, though it has gradually in- creased in size and has kept up with ore — the times, If there were five hundred men like Mr. Bowles in this country, making stich newspapers as he has made and securing for them such a distribution as would make them pay, we could almost get along withont colleges. By such papers education, including. polit- Tie Boles tanty fave shown tat—_|| GOOD NEWS for alll Griends ano || Admirers of. Egopiian Pain Eno Cigarettes the most delectable ofall Mild cigaretles ny be i COR ir Ea SND with the PROTECTIVE INNER FOIL and OUTER LINEN : WRAPPER. I5¢ Watchful Waiting! | Besse? Mirra Gob Ft HICH will win— appetite or duty?/ A Anyway—there’s the Old Saratoga || nd here’s the moral: Keep more than! ong bottle on hand in case of emergency ! When such papers can be made, and that you want © (Ld datatong the making of them is appreciated ’ Sarin I is remarkable that in a_ single dein amily the rare ability to produce WHISKEY a successful high-grade newspaper should have persisted through three and then make sure you get it. generations, preserving the traditions of that employment and giving promise If rowr dealer hasn’t Oki Saratoga in stock, send us ws sles and we will Se that sou Ret at cnee four of their continuance. There is no more rong HEN OF BRAINS ull quarts, all charges paid. useful public service than to make a 1GARS Rosskam, Gerstley & Co., Philadelphia | we ie neers ape, and then! ‘Keep! on pas raking. it. | "MADE AT KEY WEST— comicbooks.com