Life, 1915-04-15 · page 6 of 44
Life — April 15, 1915 — page 6: what you’re looking at
What you’re looking at
This is primarily an **advertisement, not a cartoon or satirical content**. It promotes Willard Storage Batteries, featuring an illustration of a 1920s automobile service station where mechanics service a customer's vehicle. The ad emphasizes seasonal car maintenance ("Now's the Time to Tune Up Your Car"), encouraging owners to visit one of 275 Willard Service Stations to maintain their storage batteries—essential for engine starting and lighting in early automobiles. The only potentially satirical element is subtle: the ad implies car owners might neglect battery maintenance, positioning Willard stations as trustworthy experts. However, this is standard advertising rhetoric rather than satire. The page reflects 1920s automotive culture, when battery maintenance was genuinely critical to vehicle operation, and service stations were nascent business concepts.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WILLARD STORAGE BATTERY 275 Willard Service Stations These are places where you Dace STORAGE BATTERY the Time to Tune Up Your Car “Your Storage Battery—What It Isand While you are putting your car in good order for the season, remember the importance of your storage battery—on whose good health your starting and lighting depend. Take it to the nearest Willard Service Station and they will gladly look it over for you and tell you how to keep it in first- class condition. It's worth while to know a place where you're sure of finding real battery experts with all facilities and equip- ment for repairs, renewals, charging and good service. Willard Storage Battery Company General Offices and Works, Cleveland, Ohio DETROIT: 73 SAN FRANCISCO INDIANAPOLIS: 318 North Ilinois Street NEW VORK: 228-230 W, S8th Street ) Woodward Ave. 21 Monadnock Bldg. How to Get the Most sa book that every car owner should have. It ex- plains in clear, concise language the few things necessary to keep your battery in good health. Tt con ere: d useful informa tion about storage t 2 full list of motor cars ppe Batteries. Ask for Booklet D-2, addressing our Cleveland Office. The Only Tool You Need Every owner of an electrically equipped car needs a hydrometer syrin It is the only ns of accurately determining the condition of our battery's charge. If not already part of your car equipment send a dollar bill to our Cleveland office and we will ship the hydrometer post- paid, with full instructions for use Used by 85% of the of electrically equips You can trust the judgment the great majority of progress manufacturers. $1.00 Postpaid There are some real opportunities open for men who have the expert knowledge and complete facilities to give the kind of service demanded by Willard standards ASK YOUR CAR DEALER FOR ADDRESS OF NEAREST WILLARD STATION