Life, 1915-04-15 · page 4 of 44
Life — April 15, 1915 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Life magazine's subscription promotion, dated May 18, 1915. The cartoon depicts the United States as a long landmass stretching from New York to Chicago, with text reading "UNITY" overlaid. Tiny figures of readers are drawn in a continuous line across the country, illustrating Life's circulation claim: one million readers whose "fingers touching" would form an unbroken chain coast-to-coast. The satire is subtle—the "magic line" concept humorously exaggerates Life's reach and influence. The advertisement uses this fanciful visual metaphor to market subscriptions, appealing to readers' sense of belonging to a vast, unified national readership. The tone is lighthearted and promotional rather than politically pointed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SS ce angic © ATe ) One Million Readers of Lire, Their Fingers Touching, Would Reach in a Continuous Line From New York to Chicago. This Magic Line of readers (of which you, gentle ma- dam or sir, are one) is now waiting the advent of the great Optimists’ Number of Life, whose effulgence (whatever that means) will brighten this Continent on Tuesday, May 18, 1915. (Ten cents.) By the way, have you ever considered becoming a regular subscriber to Life? Don’t. Never consider an important matter like that. Do it without considering. Obey that impulse. Special Offer Enclosed find One Dol- lar (Canadian $1.13, Foreign ~anil $1.26). “Send Live and for three months to one bo When you w areal ‘r To become acquainted: several sample copies J Oke. ony 1 mew earecrinenit: 6 Is will be forwarded on receipt of ten cents / scriptions renewed at this rate. six dolla LIFE, 17 West 31st Street, New York 88 fall quar / One Year, $5.00, (Canadian, $5.52; Foreign, $6.04.) Rossk: — comicbooks.com