Life, 1915-04-15 · page 3 of 44
Life — April 15, 1915 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising and commercial content**, not political satire. The top two-thirds features a Franklin Simon & Co. advertisement for women's undergarments and silk hosiery, with product listings and prices. The lower portion contains two distinct elements: 1. **"Efficiency?" cartoon**: A social commentary depicting a well-dressed gentleman observing canned goods in a store window. The accompanying text critiques urban food dependency—arguing that canned foods represent "civilizing" efficiency but create unhealthy reliance. The caption sarcastically questions why people call canned goods "wild animals." 2. **Product advertisements** for Callox Tooth Powder and a Magic Card Trick offer round out the page. This reflects early-20th-century anxieties about industrialized food production and urbanization.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Franklin Simon & Co. Fifth Ave., 37th & 38th Sts. New York “Parfait”? Glove Silk Underwear and Silk Hosiery FOR WOMEN AND MISSES All Our Silk Underwear Is Fully Reinforced. Weer We guarantee the wear of all Silk Hose and Under “Parfait” Silk Lisle Combination Suit, fine ribbed, pink or white, with brocade glove silk ca 0 RO over corset yeye TeeT No. 800A. Sau Moort, of all glove silk No. 800B. “Parfait” Silk Hose, Hand Emb'd Clox. Mack, white and all colors to match shoes and gowns, with self or contrasting color clox and garter top. No. 802, Cobweb Mesh Glove Silk Vest, pink or white aad Eel Sat 53 Sed et Ee 28 Shab ied had 5 SR ery PPE peHay French band top of bodice, with ribbon over sho 2.75 No. 802A. Bloomers of cobweb mesh glove sill. 3.25 ele No. 802B. Novelty Hand Emb’d Clox Silk Hose, in white. ala black and all the new shoe with black or contrasting | color clox and garter top.. sguesaneaws 2.95 fe : No. 801. “Parfait” Glove Silk Vest or white, French 5S ws hem or crochet top. beeeeeeeeeeeees 45 Lad ak No. 804A. “Parfait” Glove Silk Bloonwers; in pink, blue Black or white, reinforeed....... : 1.95 No, 804B, “Parfait” Pure Thread Silk Hose, extra q in black, white and all shades to match shoes and gowns. of silk sole and garter t Stitt iotd ¥. ESGHES> EPEAT Few: oF THF Efficiency > GENTLEMAN connected with the canning industry recently Rete t roe myprerrr>im>rs. made the statement that if there were no canned food, New York would starve in three days. He means, of course, part of New York that is able to buy food. A large part is starving anyway—not too rapidly, but a little day by day. ae ao9 “Fenna>>aaaraa> >> Most of our thoughts also are canned. There are canned opinions, canned poetry, canned literature, canned philosophies. Doubtless the city faces of many show their depend- cnce upon canned food. Talk to them and you discover their dependence wu pRoOIsTS) ‘25 cents ifyou season oor dbtk weramrn FFotstiek var pbakesay 8 a Sanne “Ot WONDHER WHY THEY CALL THEM WOILD J ANIMALS? SHURE, Of WISH THE CHIL- DHREN WAS HALF AS TAME” upon canned thought. “From the thought factory directly to the consumer, with the people pay- ing the freight.” That is speed in the civilizing process. perplesing ‘to onlookers, them. Also two book! 100 different Magic Trick THE MAGIC SHOP. 44 North 15th Street, Pia, Pa. JV LAY comicbooks.com