Life — April 15, 1915 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Annual Sobacription Published every Tharetay, ‘Single Copies, Tea Ceats TRANSPORTIN| Vantered at the Post Office at New York, N. Y..a8 Second Class Mal Mater, Entered a¢ Second Class Mater at the Post Uffice Department, ‘Copyright io England and the British Possessions. GARGOYLE LUBRI- SOME OF OUR JAPANESE iE MehILK. OME OF OUR J ESE EMPLOYEES How scientific experience is sweeping aside lubricating guess-work To Automobile Owners: LUBRICANTS WagEMOUSE SLEDGE DELIVERY IN MOSCOW LUBRICANTS BY CARAVAN | BANGKOK, SIAM ORTY-NINE years ago, the Vacuum Oil Company be S From the beginning it cants quickly se- cured the highest recogni- tion throughout the world in scientific circles and among power-engineers. The High Cost of Poor Lubrication Many years later came the automobile, the motor boat, the motorcycle and the aeroplane. Add guesswork to careless- ness and you have a general idea of automobile maintenance in those early days. One dealer favored heavy oils; another light oils. Many said “all oils are alike.” Some manufacturers claimed to have il containing no carbon—shut- ling their eyes to the fact that such an oil could neither exist nor lubricate. Many a motor car went to the scrap heap through ignorance of lubricating oils and lubrication. The Pocket-Book Appeal of Gargoyle Mobiloils But conditions changed. The automobile —one day almost wholly a sporting hobby—the next became a great utility. Car manufae- tigers in their In- ARECNe . unsound theories began to lose xround. Mileage per gallon was watched—rather than price per gallon. Power and economy of maintenance became more commanding than extravagance of claims. The Friendly Rivalry for Economy Today the skillful automo- bilist knows that low fuel and maintenance bills measure his ability as an operator. He takes pride in the “ wear” he secures from his oil—in the silent and steady power which it yields—in his freedom from repair and carbon troubles. There will always be some motorists who maintain their cars in a haphazard way. But among motorists who recognize the dangers of ineffi- cient lubrication our Chart of Automobile Recommendations has now become a standard guide. In this Chart the careful motorist finds specified for his car, the grade of Gargoyle Mo- biloils whose quality is beyond question and whose body is sci- entifically correct for his motor. If your car is not listed, a complete Chart will be sent you on request. In buying Gargoyle Mobiloils from your dealer, it is safest to purchase in original. packages. Look for the red ‘argoyle on the container, The four grades of Gargoyle Mo- biloils for gaso- mt struction Books . 7 line motor Iubri- began to speak Mobiloi S cation. purified of correct lubri- cation as the st important single factor in icient motor car maintenance Motorists ceased to buy cars on whim or to operate them in clessness. “Oils with no, carbon "— 11 oils are alike "—and other A xrade for each type of motor to remove. free carbon are: Gargoyle Mobiloil “A” Gargoyle Mobiloil “B" Gargoyle Mobiloi! “E” Gargoyle Mobiloil “Arc For information, kindly ad- dress any inquiry to our nearest office, VACUUM OIL COMPANY, Rochester, N. Y.,U.S.A. Specialists in the manufacture of high-grade lubricants for ‘every class of machinery. Obtainabl Domestic Branches: [)7T™O! verywhere in the world. Deteorr New York Pritangnrta Mivsearouis Cuenca INprasarouts. Pirrsnckctt ‘anada. CORRECT LUBRICATION Explanation—In the schedule, the letter ‘opposite the car indicates the grade of Is that should be used. ‘A” means Gargoyle ‘Arc’ means Gargoyle rctic”. For all electri hicles use Gargoyle Mo! motor and enclosed ch For open haing and differential use Gargoyle Mo- The recommendations cover both pleasure and com- mercial vehicles unless otherwise noted. iw E SHE | woe sin 3798377 Ee : > Saa>teri> ah 33> >o>k 333383 re Fed @ §>>> > bo> bho h>[eomnl Far FF © anne Sa > ¥ Ode 83] wee Site mit we E>>> A> > > >o>h>[aeme| yest varie zo 7 Ho SEF Nook eo FRXe FF OFT OPER ¥ lige om BCE LOM Eos as pene oF ¥ iiit “Fe =e oe or She Risiini Fiskisi scene werk Si SOE FSH SoS be a> we Bee Hat z TLE OLE Few witknt>> > FEdda>odaae sae prkoarione mivend>>toary ak F wk Shi >> hth Ses ge IEE IR TEIRILEL LTE Fw eseamaand: >S5550 DPana>a>> Dm Dersr>rrnyni FoyeTss Fi Ran dae w Sh ork pigoee b bee, hoe w Fete CHitttoe me ttinitime Bittle Fy> SEPP ieee We ic dFibee Fore vise > FT ped Pe oP oe F fad dennag>aaaa>: Daaa>> 4 >>> >a>oon Faaoeh f> Dh >> DekDe > SORE SSEREP ESS Rititititmetiti Cat Siete Lettititiite +F 39 i FReo>d oF FF Sie iit MisiiEstiictoet ESO SEESSSNSSES3 bmett tt 4 > >F Tes tit ¥ oh -— 3 ORF > + : =| comicbooks.com