Life, 1915-04-08 · page 38 of 44
Life — April 8, 1915 — page 38: what you’re looking at
What you’re looking at
This page primarily contains **advertisements and promotional content**, not political satire. The main ads are: - **Ideal Junior Power Lawn Mower** ($225): emphasizes keeping lawns neat and attractive during wartime - **Cook's Imperial Extra Dry Champagne**: patriotic messaging asserting American wine quality rivals imports, despite WWI disruptions - **Life Magazine bound volumes**: promoting collected war pictorial coverage for families and children The single cartoon element (bottom right) shows a **devil figure threatening to send someone to Europe**, captioned as commentary on wartime conditions. This is a dark joke about Europe's devastated war zones—implying even hell would be preferable to current European conditions. The **wartime context** (likely 1917-1918) pervades even the advertisements: the lawn mower ad emphasizes peacetime normalcy; the wine ad defensively promotes American products; Life's promotion highlights war documentation as valuable family content. These are **advertisements using patriotic and war-related messaging** rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A. REFRESHING. PICTURE Ad THE LATEST BOUND Smooth. well kept lawns present a i ‘ refreshing picture. On hot summer days you cannot. at your command, ey call cooling breezes to your relief —this Junior oriceless gift is denied you aN 4 a ut you can, at your will, make your sur ( y oe coundinas refreshing to the eve and oleasing to > (= the series The Ideal Junior Power Mower will keep your lawn in prize condinon, and furnish a seting t9 delight every f . pode in the appearance of his lawn. and berter. Ten full hours work costs but 20 cents for fuel—with no lois RS Oe fl itty _@ rm Sep ff IS NOW_ READY, CONTAIN. ‘Peg ton tears 0 , , ss) ING _LIFE'S PICTORIAL MIR. aT hp, SAE i 4 ROR OF THE GREAT WAR TO DATE. . t d mr} ! J SEND US YOUR LOOSE COPIES apt Rober. lager mache, wh as ; __ AND HAVE THEM BOUND neti fel you mace about wha Abii FOR PERMANENT USE. CHILDREN PORE OVER doforyor was SO | THEM CONSTANTLY. GROWN FOLKS REVEL THE IDEAL POWER LAWN MOWER CO. j IN THEM WE. OLDS, Chalrmen 408 KALAMAZOO STREET LANSING, MICHIGAN BY PRICE, FOUR DOLLARS A VOLUME. ONLY TWO DOLLARS IF THE LOOSE COPIES ARE RETURNED TO US PREPAID THREE STYLES OF BINDING. ALL BLACK, GREEN AND GOLD, MAROON AND GOLD. IN ORDERING STATE COLOR OF BINDING DESIRED LIFE, 17 W. 3IST STREET, NEW YORK One thing the war has not done— it hasn't robbed us of Extra Dry the champagne that never did have to bear a foreign label to make it as rich, pure, bubbling and full of the soul of the grape as any wine anybody, anywhere ever bought. Sold everywhere— Served everywhere AMERICAN WINE Co. Sr. Louis, U. S. A, Devil: 1F | HEAR YOU GRUMBLE AGAIN ABOUT THE ATMOSPHERE, I'LL SEND YOU 10 EUROPE