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Life, 1915-04-08 · page 37 of 44

Life — April 8, 1915 — page 37: what you’re looking at

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Life — April 8, 1915 — page 37: Life, 1915-04-08

What you’re looking at

This page contains an editorial essay, not a cartoon, arguing that **business—not militarism—is Germany's true problem**. Written during WWI (1915), it claims excessive greed in German business fueled military expansion. The Krupps steel company is cited as evidence: business built the weapons that enabled Prussian militarism. The essay's central argument: "Business and militarism are chips, maybe, of the same block." Both operate through force and cunning. The real danger emerges when either becomes greedy without restraint—Germany exemplifies this, having "hogged" Belgium. The piece reflects American anxiety about European war and capitalism's role in it. By 1915, the U.S. remained officially neutral but debated whether to intervene. This editorial suggests the conflict stems from unchecked commercial ambition rather than ideological differences. The surrounding advertisements (Chevrolet, canoes, mineral water) represent typical Life magazine content—satire mixed with commercial messaging.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Lod Lid To be had at every good place where accommodation is made for travellers, Preserves your health in every climate. From the famous White Rock Mineral Springs, Waukesha, Office, 100 Broadway, Ni YY. War and Business JSINESS was invented for man, and not man for business. When- ever they become incompatible it will be business that will first get a nick in the neck. The disposition to find fault with man because in a free State he is a hindrance to business, will never enjoy a permanent prosperity. There have been wars for religion, wars for freedom, wars of conquest and wars for trade, but this present war in Europe may look to some future historian like a war to put business in its place, and keep it a subject and not a master. He may record that it had mastered Germany and armed itself to master the world. Was that the trouble? Is it not militarism after all, but busi- ness, that has ailed Germany? Let the future historian discuss that. Business and militarism are chips, | Try Week-End | Canoe Trips ‘A day or two in the big ‘outdoors with an “Old ‘TownCanoe" willgive you enor rest to last a week. fhe fun of canoeing is ictured in our cata~ jog—send for. a copy now. “Old Town Ca- ang surtie.¥ with perfect pliner d sight sturdy ceand.gacelultines. 4000 canoes ready—$20 up. Dealers everyw! ‘rite to-day. OLDTOWN CANOE CO. 1 iste 5 Torn Man US Old Town Canoe Wanted! An appropriate sketch for which $100 in gold will be paid. The Chevrolet Motor Company will place on the market June Ist, 1915, a five passenger touring car listing at’ $490.00. It is to be called the “Four-Ninety.” The car has wonderful value and will be an easy seller. The Company wishes to convey in picture form for national advertising purposes the idea of “ Easy Seller” and will pay $100.00 in gold for the best sketch submitted prior to May 15th, illustrating the idea. The picture with the following wording must tell the story complete. CHEVROLET “FOUR~NINETY” PRICE $490 22 This space is reserved for the picture which is to show the “Four-Ninety” and the artist’s conception of “Easy Seller.” A Little Child Can Sell It For particulars address W. C. DURANT, Pres, Chevrolet Motor Co., New York City mayhe, of the same block. The two. chief ways of getting things are by wile and by force; by business and by war. It was business,that built the Krupps and carried, staggering, the huge load of German armament, but it was Prussian militancy that reorgan- ized Germany and made a wonderfully efficient business corporation of her. It is excess that makes trouble. When business gets too greedy it’s as bad as war, and when war gets greedy it's worse than business. ¢ at fault with the Germans as warriors is that they are so greedy. Not for a century at least has a country been so hogged as Belgium by the Germans. Perhaps they learned their war meth- ods in business. HE successful newspaper scems to go on the assumption that the reading public must always have at least one divorce case to he interested in. comicbooks.com