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Life, 1915-03-18 · page 3 of 40

Life — March 18, 1915 — page 3: what you’re looking at

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Life — March 18, 1915 — page 3: Life, 1915-03-18

What you’re looking at

**"A Difficult Question" Cartoon:** The left cartoon depicts a disheveled figure labeled "SOCIAL REGISTER 1919" frantically writing. The satire addresses whether a nation should consult its military leadership or social elites regarding national defense. The joke critiques the "Social Register"—a directory of wealthy, prominent families—suggesting they're unqualified for military/policy decisions despite their status. The accompanying text argues that sensible people would consult those with actual expertise ("inside") rather than wealthy outsiders who benefit financially from government spending without bearing consequences. **Other Content:** The page is dominated by a Pennsylvania Oilproof Vacuum Cup Tires advertisement and period whiskey/product ads. The satirical "Life" commentary mocks consulting society elites on serious matters.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SSS BUSY AGAIN A Difficult Question N order to find out whether a nation should have an army and navy there are two classes of people that could be consulted—those on the inside and those not on the inside. It is clear, however, that a sensible person would All the costs we save in this great new fac= tory go direct into the pockets of buyers of PENNSYLVANIA © VACUUM! CU The completion and full operation of this three-quarter-million dollar plant means a hitherto unknown basis of tire manufacturing efficiency and economy. Added to this is the absolute fact that our past years’ experimentation and efforts have resulted in practically 50% more wear resistance in our product. TRES Considering that Vacuum Cup Tires of last season recorded an average mileage of 6,760 miles in The Automo- bile Club of America official test—a performance no other manufacturer has attempted to duplicate—our pro- duct for 1915 offers a basis of service economy that cannot be resisted. When you now buy Vacuum Cup Tires at prices you have recently been paying for tires of ordinary quality, you reduce your mile- age cost to a point far and away below all previous expectations. —when one has ‘‘Oid Books to tead, Old Friends to love’’ and Old Saratoga to drink—does not leave much to be desired. me" (LI-Saratoga EXTRA FINE WHISKEY and then make sure you get it. HM sowr dealer hasn't Old Saratoga in stock, send us | lars and we will see that you get at once four arts, all charges paid. Rosskam, Gerstley & Co., Philadelphia | We will send you two card tricks, very perplering to onlookers, yet anyone can do them. Also two booklets showing over 10. 10 different Magic Tricks, Allfor .. LUC. THE MAGIC SHOP, 44 North 13th Street, Phila. Atlanta Boston Kansas City, Mo. Pittsbargh We not consult those on the inside, be- cause, as they get their living in that , they would never do or say any- thing to cause armies and navies to be dispensed with and thus take the bread out of their own mouths. It is equally clear, moreover, that no sen- sible person would consult those on the outside, for if they should suggest that armies and navies be dispensed with, | nobody would pay the slightest atten- tion to them, because they could not be | credited with the requisite knowledge to pass upon the question. And so it is that a nation which has no army and navy may very well con- tinue without them, while a nation which already has them can never get rid of them. Pennsylvania Rubber Co. Chicago polls St. Paul An Independent Company with an Independent Selling Policy Jeannette, Pa. Cleveland Dallas New York San Francisco Seatth The Little Mother Who Sits at Home A tender, intimate revealing of a mother's feeling for her growing son. Men as well an women feel thre subtle charm of this most wise and genuine book. Net, $1.00 altel ew BARCYNSKA E. P. DUTTON & CO., "*) AVENUE ROUND THE WORLD TOURS Reguter Services to DIA, CHINA, PHILIP- JAPAN, AUSTRALIA, NEW und World Trips ein INDIA, PEN- ORIENTAL 8. N.CO. Full Information trom CUNARD LINE, 24 State St.,N.Y. comichooks.cely)