Life, 1915-03-18 · page 2 of 40
Life — March 18, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising** rather than editorial content or political satire. It contains three distinct ads: 1. **McCallum Silk Hosiery** - promoting quality men's and women's stockings with spring styles 2. **Life Magazine binding service** - offering to bind loose copies of *Life* magazine into permanent volumes for $4 (or $2 if returning loose copies) 3. **Plymouth Dry Gin** - claiming originality since 1793 with a footnote illustration labeled "DREAMS" showing a man relaxing while children play The only potentially satirical element is the gin advertisement's "DREAMS" illustration, which appears to humorously contrast leisure fantasies with reality, though the intent remains unclear without additional context.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HETHER it is March wind or April sunshine that inspires that “Spring-is-here” feeling and a consequent desire for new hosiery, don’t make the mistake of buying just any silk hosiery. Insist on McCallum’s. It will insure you a beauty and quality in your hosiery that will mean lasting satisfaction. Spring Styles for Men—No. 326, No 1201 and No. 308—all-silk hose in black and colors that are worthy the maker. Also No. 329—the smartest of the two-tone half hose, Sold at the Best Shops Everywhere For attractive booklet on Men's and Women’s Silk Hosiery, address McCallum Hosiery Co., Northampton, Mass. Original Manufacturers of Silk Hosiery in America SH? Callum Silk Hosiery PLYMOUTH Dry Gin Coates’ Plymouth is the original Dry Gin. ‘The secret of its making has been care- fully guarded since 1793. No other Gin is made exactly like it. No other Gin has the same flavour. Triple dis- tilled, it has no equal. ALEX D/|SHAW/ eco ny A BOUND VOLUME OF Life INTERESTS EVERYONE SEND US YOUR. LOOSE COPIES AND HAVE THEM .\.. BOUND FOR PERMANENT ~ USE. CHILDREN PORE OVER THEM CONSTANTLY. GROWN FOLKS REVEL IN THEM. - PRICE, FOUR DOLLARS A VOLUME. ONLY TWO DOLLARS WHEN YOU RETURN YOUR LOOSE COPIES. WE WILL TELL YOU ALL ABOUT IT IF YOU WILL WRITE LIFE, 17 W. 31ST STREET, NEW YORK DREAMS —wh read, Sarat muct When you w areal drink ask fo If yor Six doll: full qua: comichooks.com