Life, 1915-03-18 · page 4 of 40
Life — March 18, 1915 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Life magazine's subscription contest rather than political satire. The top illustration shows three young women reading a Life magazine, with a caption about prize money ($500, $200, $100) available to contest winners—framed as an incentive to subscribe early. The text "Do Your Contest Subscribing Early" encourages readers to subscribe to Life to enter the $870 contest, emphasizing this as "a matter of honor" for the magazine's advertising department. Below is an advertisement for a premium picture titled "Where Love Is" by Angus MacDonald, offered as a subscription bonus—a color reproduction of a romantic desert scene with a horseman. The page reflects early 20th-century magazine marketing tactics: using contests and premium gifts to build subscription bases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Look, girls! Five hundred dollars for the first prize, two hundred for the second, one hundred for the third. Won't it be just splendid to have all that money!” Do Your Contest Subscribing Early When you have read this, obey that impulse and send in your yearly subscription to LiFe. Secure the premium picture opposite. Have Lire de- livered to your home every week while the $870 contest is going on, This is a matter of honor with us. Notice, please, that the coupon, which generally appears on the lower right: hand corner of this page, has been omitted. We are trying to prove to the advertising department, that for years now has been trying its insidious best to domi- nate us, that we can get more subscrilfers without it than with it. Don't buy the paper occasionally. Every once in a while we get out a dull number, just to relieve the monotony. You might get it. You must read Lire carefully in your own home to know all about it. 2 Life’s Premium to: Subscribers Copr. Life Pub. Co. WHERE LOVE IS (By Axcus MacDowatt) A reproduction of this picture in full color, showing the vivid golden light effect of the desert, and measuring 21 by 16 inches In size, will be sent on each yearly subscription entered this spring. A subscription to Lire is the best possible gift, whether, to yourself or some one else—a copy of Lirr every week, fifty. two copies a year, and this picture, all for the regular sub- scription price.” *Subscription, $3.00 LIFE PUBLISHING COMPANY 17 West 31st Street, New York Canadian, $5.52 Foreign, "$6.04