Life, 1915-01-07 · page 33 of 44
Life — January 7, 1915 — page 33: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. It promotes Detroit Springs, an automotive component manufacturer, in *Life* magazine (page 33). The ad features a large photograph of car springs and wheels, alongside a "Roll of Honor" listing automobile manufacturers who used Detroit Springs—both pleasure cars (Cole, Dodge Bros., Marmon, etc.) and trucks (Denby, Federal, G.M.C., Krebs). This served as social proof. The sales pitch emphasizes a **two-year guarantee** and highlights the product's self-lubricating feature—a small depression filled with lubricant at each leaf's end that "spreads between the leaves as they move." The ad promises safety, comfort, and silent operation, positioning Detroit Springs as a premium component. The page is straightforward industrial marketing with no satirical intent—typical of early-20th-century *Life* magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“asesef Dit Spring Pleasure Cars Cole Lyons-Knight Dodge Bros. Marmon _ Hupmobile National _Kissel Kar Oakland —_ Pathfinder Detroit Electric Tracks Denby _ Republic Federal Signal G.M.C. Standard Krebs J.C. Wilson Guaranteed for Two Years DETROIT Springs are built to such a high standard that we are able to guarantee them for two years. In the first place, they are designed and built for the particu- lar car upon which they are to be used. They are built for more than safety, that is—Emergency Shocks. They are built for lasting Comfort—for Car Protection— minimum wear on mechanism and tires. In addition to the Two-Year: Guarantee and all the quality that implies, is the Self-Lubricating feature. Near the end of each leaf is a small saucer-like depression filled with a long-lived lubricant, which spreads between the leaves as they move over each other. By this simple device, Detroit Springs always operate smoothly and silently. Write for free book, ‘‘From the Ore to the Motor Car,”’ telling how springs are made. Detroit Steel Products Co. 2220 East Grand Blvd., Detroit, Michigan Str RESILIENT \o SELP-LUBRICAT™ comicbookstcom