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Life, 1914-12-10 · page 35 of 40

Life — December 10, 1914 — page 35: what you’re looking at

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Life — December 10, 1914 — page 35: Life, 1914-12-10

What you’re looking at

**Main Content:** The page is primarily an **advertisement for Westinghouse Electric Systems** (automotive electrical components), featuring images of 1915 car models and listing 37 automobile manufacturers using their products. **Left Column - Editorial Content:** E.S. Martin's essay "The War Bug and Machines" argues that modern warfare has made machines themselves dangerous—they've become "masters" rather than servants. He references Samuel Butler's *Erewhon*, a satirical novel where a fictional society destroyed machines fearing they'd develop independent will. Martin warns that Germany's industrial center at Essen has become so identified with destructive warfare that destroying it would have public sympathy. The piece reflects **WWI-era anxieties about industrialization and mechanized warfare**. **Cartoon:** A small illustration shows an ostrich locked out, having swallowed its night-key—a visual pun on the phrase "locked out," typical of Life's satirical humor. **Bottom Section:** A brief commentary on the "Single Tax" proposal—a reformist economic theory—sardonically suggesting it would justify telling poor people to "go to hell."

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

m_ book: m Lare’s ddressed The War Bug and Machines (Continued from page 1086.) better than ever before, not only how to support life, but how to destroy it Machinery has neither scruple nor compassion, The real predicament of modern men is that they are fighting machinery. Their slave has turned on them and is destroying them. When they sce that clearly enough, they will deprive him of his destructive pow- ers and send him Lack to his proper job. In ‘Samuel Butler’s “ Erewhon” there are curious chapters in which are given at length the arguments that induced the Erewhoners to destroy their machines for fear they would de- velop organic life and independent will power and overwhelm them. That has almost happened in the real world. We shall not destroy our machines, but we shall lash them back into servi- tude. As masters they would soon devour us all, Their great citadel is Essen, That seems forfeit to hu- manity, and though it is, even now, more industrial than military, it is so identified with destructive implements that there will be much sympathy with the sentiment that it should be de- stroyed. E. S. Martin. LOCKED OUT! Mr. Ostrich: Just MY LUCK To GET HUNGRY AND SWALLOW MY NIGHT-KEY! The War Week by Week As Seen from New York. Being Observations from LIFE by EDWARD S. MARTIN Net $1.00 yet original, LIFE'S editorials on war's carnage from point of view that man’s main business is to live. %. ¥. DUTTON & COMPANY SHESSRK Westinghouse Electric Systems Starting — Lighting — Ignition On the 1915 Models IHIRTY-SEVEN makes of cars are featuring the Westing- house Systems of Starting, Lighting or Ignition on their 1915 models. In testing out these systems, the engineers of the various cars have considered them in connection with the hardest conditions under which they could be run and their abuse as well as their use. In all of these tests the Westinghouse Systems have come through with a perfect score. They have proven their efficiency, their economy and their sturdiness. Here are the cars whose engineers, many of them world famous, have approved the Westinghouse Systems, and whose builders are placing them on their 1915 products. en *Davis *Lenox ‘American La France *Dorris *Lexington-Howard jAmplex +E. tLocomobile {Pullman LAT ‘Auburn "Glide apichare ght i eagrove ustin inger *Briggs-Detroiter *Sheedwell ase t ?Standard Steel Car Chadwick “Kline ewart *Crawford tLauth-Juerques *Pathfinder ‘ulcan *Starting, Lighting, and Ignitiom *Starting ond Lighting. tLighting and Ignition, Sold to Automobile Manufacturers only Full information vent on request Westinghouse Electric & Manufacturing Company Automobile Equipment Department Main Office, East Pittsburgh, Pa. Forty-fire Offices Service Stations in Principal Citics A Splendid Position “TT Single Tax,” said the Madison Square orator, “will enable you to tell any beggar you meet to ‘go to hell’, because he will have only himself to blame.” Tf that’s the case, let us have the Single Tax at once by all means. Such a strategical and brotherly attitude toward beggars is indeed a most benign and enviable one, Of course we could think of similar polite things to say to beggars even now if we wished, but the point is that beggars under the Single Tax would be of a higher order of understanding, and consequentiy more appreciative of such friendly little outbursts. On with the Single Tax and Us entirely uncomplicated solution ol the beget question. comicbooks.com