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Life, 1914-10-22 · page 41 of 44

Life — October 22, 1914 — page 41: what you’re looking at

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Life — October 22, 1914 — page 41: Life, 1914-10-22

What you’re looking at

This page contains **mostly advertising** alongside opinion pieces, typical of Life's format. **Main content:** - A "Magic Figure Mold" corset ad promoting youth and slimness for women - A lengthy "Plain Talk on a Live Topic" column attacking Commissioner Goldwater for his cruelty to animals—the author argues Goldwater's vivisectionist views and orders to muzzle dogs are tyrannical overreach, urging citizens to protest - A substantial **Schlitz beer advertisement** claiming brown bottles preserve purity and health, asserting pure beer is "healthful food" while light bottles risk "decay" **Context for modern readers:** The Goldwater criticism likely refers to a NYC official; the beer ad reflects pre-Prohibition era marketing when alcohol was marketed as health tonic. The ad's emphasis on brown bottles preventing "decay" suggests beer spoilage was a genuine concern before refrigeration. The page illustrates Life's mix of progressive social commentary with commercial interests.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: A Youthful Figure Nea Ct ; N which of the forty-eight States of the United States do you live? And do you @ May Easily Be Yours like it? Do you deem it your duty to regard it as the best State of all? Do you, You can retain the youth and from time to time, allow yourself the indulgence of expatiating upon its unfading grace of your figure, or regain the and unfadable glories? Does it make you mad when anyone attacks your State? Are you wont to argue for States’ rights and to view with alarm the encroachments of the line and Males national government? Why do you act that way? Don’t you think it rather silly to become enamored of perfect health. eden i | oly ae on occ of a little jagged piece of the earth’s surface just because you happen to find yourself convenience. Simply use the : there? Everybody lives somewhere, and, of course, everywhere can't possibly be better ey : than everywhere else. Isn't it much wiser to call the argument off altogether? Where Magic Figure Mold A, do you tive? An open mesh elastic jent_con- i — a — - structed ona new principle, Figure is Taleo Schlitz Brown Bottle Not a “Slip Over” nets vere Baty Insures Purity Teagths, for men and women—$70 and up. aah “Ask The Woman Who Wears One” ingly Ask your dealer or write for booklet . ings | THE MAGIC FIGURE MOLD (O., *4,5. Bros st. Schlitz cannot cause street ~ aye ‘tells | ———= biliousness. your Plain Talk Live Topi on a Live Topic Commissioner Goldwater is one of It cannot cause stomach those cranks whose secret mania is cruelty to animals, Other doctors, who or liver trouble. jo-yout have the same mania, expose it by be- ) coming vivisectionists. But even they . of all would hesitate to deprive horses, dogs Pure beer is healthful > most and cats of woe serine the sumaies : months on the plea that glanders might be communicated by the flowing foun- food—decayed food is years tain. His nasty assertion that domestic years animals teach our children immorality not healthful. vars shows a mind so disordered as, to sug gest his removal to the psychopathic . : . > four | Nard of Bellevue Hospital for observa- Any beer in light bottles is times tion, His order that all dogs on the : he has streets must be muzzled as well as led in danger of decay. : by a leash is a refinement of cruelty le his- worthy of the Spanish Inquisition. His plagiarized statement that he would Sweep all domestic animals off the earth No one who values health rather than one human being shoul ie ‘ ” ‘ from hydrophobia is not true. I know should risk taking tainted of several persons whom the world could spare better than honest, faithful, use- bg tal saltealo—tod I'am eot sure that i food into the stomach. would be wrong to class Goldwater among the wastrela: Soule? Who ences that the animals, formerly worshippe an gods, have no souls or are not rein- See that Crown is branded carnations of human souls? There is “Schlitz’’ not one among them so soulless as to wish Goldwater to perish from thirst or to be muzzled and leashed. Why do a supposedly free people sub- mit to the tyrannies of a city official armed with a little brief authority? The Society for the Prevention of Cruelty to Animals forsakes its function and whim- Pers that it can do nothing to prevent a the cruelties of Commissioner Goldwater. in Brown Bottles But the people can do everything. Why not unite in a protest that shall send a cruel crank back to his innocuous ob- scority?” Why not notify those who keep Order a Case im in office that they will be held re- sponsible for his conduct? Kennel so- Today cieties are coming together to protect eer 3 their valuable dogs, but an appeal that ee: will shake the City Hall should be made Vises oe | Dat Made Milwaukee Famous. comicbooks.com