Life, 1914-10-22 · page 40 of 44
Life — October 22, 1914 — page 40: what you’re looking at
What you’re looking at
This page contains **advertising and social criticism**, not political cartoons. The main content critiques a Department Store Education Association circular that instructs female customers to pay bills promptly and avoid returns—claiming this protects store employees' wages. Life's editors sarcastically ask: **why advise customers instead of department store managers?** The satire points out the hypocrisy: stores deliberately encourage charge accounts over cash purchases, discriminate against cash customers, and then blame *customers* (and employees) for the resulting costs. Life argues stores practice deliberate inefficiency to maximize charge accounts, then seek to shift blame downward rather than fix their own systems. This reflects early 20th-century labor and consumer tensions—particularly concerns about how workers (especially women sales clerks) bore the costs of corporate practices. The rest of the page features a **Woodbury's Facial Soap advertisement** and a humorous cartoon about two characters meeting at a pump, unrelated to the main article.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NI Always remember this fact about your hair: If there is any condition of your hair you want to improve, if it hasn't enough life and gloss, if there is dandruff or too much oil, never forget that the condition of your hair depends on the condition of your scalp. How to keep the scalp healthy To keep the scalp healthy and active, shampoo your head regularly in the fol- lowing Rub your scalp fully five minutes with the tips of your fingers to loosen the dandruff and dead skin. Then apply a hot lather of Woodbury’s Facial Soap and rub it in, rub it in, rub it in. Rinse thoroughly in gradually cooler water, having the final water really cold. Dry perfectly, then brush gently for some time. The formula for Woodtury’s Facial Soap is the worl: of an authority on the skin and hair. The treatment with Woodbury’s softens the scalp, gently removes the dead skin, keeps the pofes active and brings a fresh ‘supply of blood to nourish the hair roots. : Try it. See what a delightful feeling it gives your scalp, how alive it makes it feel. Tear off the illustration of the cake shown below and put it in your purse as a reminder to get Woodbury’s and use it for a shampoo. Woodbury's Facial Soap costs 2s¢ a cake. No one hesitates at the price after frst cake. Woodbury’s Facial Soap Fer sale by dealers everywhere throughout the United ‘States and Canada Write today for samples Fer de we will send a sample cake. For te, sam. hes ¢ Weodbury's Facial Soap, Facial Cream and Powder. For copy of the Woodbury Book and pamales %, the Wood- bee wry preparations. ‘Address The Jerzens Co., Dett. 0). Spring Grove Ave, ‘incinnati, Ohio, In a address The Andrew JergensCo,, Ltd., Dept. OJ, Perth Ontario, Canada, “ARSE “AND BETTY PROMISED TO MEET ME AT THE OLD PUMP AT EIGHT!” A Misdirected Effort N a circular addressed to women by the Department Store Educa- tion Association we note among much wisdom the following advice: Pay your bills promptly. Don't return goods unless there has been a mistake on the part of the store. “The Auditing Department,” con- tinues the association, “is caused a great deal of trouble and expense on account of the returned goods. .. . This cost is either taken from the wages of the girl who sells you the goods or it is added to your bill in other ways.” We wonder why this apparently philanthropic association, the president of which is Miss Anne Morgan, in- stead of instructing the customers, does not offer its advice to the depart- ment stores? For example, why not issue a cor- responding circular to the managers of the department stores containing the following : Do not encourage your customers to open charge accounts by dis- . ¢riminating against those who pay cash, in two ways; first, by making them feel that they are not quite so good as a charge customer; second, by taking their time while vaiting for change. When you are unable to devise a system whereby you practically make it necessary for customers to have things sent on approval, do not make your own employees pay for your lack of brains, and, in addition, seek to blame it on the customer. Anyone who has had the experience of paying cash for goods in large de- partment stores knows that, aside from the trouble and obvious loss of time, there is a subtle discrimination in favor of charge customers, based upon a well-known law of human nature. Anyone who has paid cash for some- thing and afterwards has attempted to exchange it knows how much more difficult this process is that when it has been charged. So long as the system in department stores is delib- erately calculated to encourage people to run into debt to them, they should be charged with the consequences, and not the saleswoman or the customers. The Department Store Education As- sociation is miewing up the wrong tree. 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