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Life, 1914-10-22 · page 42 of 44

Life — October 22, 1914 — page 42: what you’re looking at

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Life — October 22, 1914 — page 42: Life, 1914-10-22

What you’re looking at

This page is primarily **advertising and editorial promotion** for McClure's Magazine, not political satire. The top essay "The Age of Veneer" is a social commentary—not a cartoon—mocking American superficiality. It observes that "veneer" (artificial polish) pervades American society among the wealthy, professionals, and especially finishing-school graduates, yet "the real thing is so rare that there is no basis of comparison." The small cartoon in the upper right corner appears to be a diary illustration showing people at a tavern or inn, but lacks clear political content—it's generic period humor about rural life. The page's main function is promoting three acclaimed short story writers (Irwin, Webster, Payne) and advertising serialized novels in McClure's, including works by Mary Roberts Rinehart and Samuel Merwin. This reflects Life's role as a cultural arbiter recommending quality fiction to readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

egtipds The Age of Veneer ENEER is used upon buildings, jewelry and people. It can be observed in hotel lobbies, legislative halls, schools and colleges and libraries, It is used extensively in large cities, and it is doubtful if Newport or the suburbs could subsist with- out it. Veneer comes in various thicknesses. Some achieve it, some are born with it, but in this country scarcely anybody has it thrust upon them, because it is valued so highly that no one wishes to part with it. Sometimes the question is asked as to what is the difference between veneer and the real thing. It is difficult to find the answer, because the real thing is so rare that there is no basis of comparison. Veneer flourishes in all climates. It is no respecter of persons. It is cultivated by college professors, authors, ministers and lawyers. It probably reaches its highest state of perfection, however, when exhibited by young girls who have just been graduated from some finishing-school. The Three Best Short Story Writers Wallace Irwin Henry Kitchell Webster Will Payne Contribute regularly to McClure’s. Each hasa story in the November issue. ‘These three sterling pieces of fiction exemplify the McClure editorial policy of securing the cream of all contemporary fiction. Nowhere else will you find stories more interesting, more entertaining, more absorbing. Don’t miss the work of these three brilliant story-tellers! “Kk” ‘The Honey Bee By Mary Roserts RinEHART By Samus MERwIN IDNEY PAGE, living with her widowed mother ILDA WILSON, the Paris buyer for the and her Aunt Harriet on “the Street.” per Hartman Store of New York, thirty-two and to rent one of the rooms in beautiful, finds herself on the theit how eure to help out the family income. The ous breakdown. Discouraged, and weary of the: Hoge a cate by 6 settee sarersous aewecmns se Hees of ber fa, hesitating whether t si her work or totale the vacation her ing thority. The advent of the pomner—K- La Mayne, se he is known—is a severe Wine iovrummen ston | TREMENDOUS Serbo wich ata es SERIALS asked her to marry him, but ively refused.” Hi fealousy ively refused. sy soon takes a new direction, fight he is sober, reticent, i "e Aunt Harriet, who for many ori and dignified. ite ‘alla her about a sick the chief burden of the family, baby at 1 hotel, whose mother, @ chorus decides to strike out for herself asacitydress- girl, ie is nthe hospital, Hilde promisce ts sco the maker, and Sidney, confronted with the necessity ¥- julse takes her farther than she of supporting herself and her mother, makes up fad neiclpated Te Together, she, Adele and Moran ind to become a nurve the sick baby: and Hilda finde herself drawn family physician, Dr. Ed. more deeply into ® queer irregular re- Max is a brilliant surgeon Rtionstip with these people, ‘To aveta explana: makes her application and ie ‘accepted. at ahgintende toeravel comes a frank and ardent hero-worshipper of Dr. f ‘Max, who, always susceptible to feminine admira- tion. ig at the moment interested tn a irtation with ie nurses, Miss Harrison, and pays little heed to Sidney. Just before Sidney leaves home to commence her training, she and "K’" goon a picnic, and Sidney falls into the river. “K" rescues her. to face. The above are synopses, up to date, of two great novels. You must read them; they are the biggest, best, most thrilling stories of the year. After reading the recapitulations, you can continue the stories in the Novem” MCCLURE’S (On Sale October 15th) C PETER J. CAREY, PRINTER x August If, 1816, “Today being Saturday. I drove to towa to boy some necdad things at picked up Jack Havens topped at the Old Overholt Rye “‘Same for 100 years"* A pure, mellow whiskey whose unvarying excellence and delicate flavor have retained and added to its popularity with cach pass- ing year. ed in charred oak bar- rels. istilled and bottled in bond. A. OVERHOLT & CO. Pittsburgh, Pa. A TURTLE DOVE Most Useless Epiror or Lire: You ask can anyone improve on Lirr’s list of the ten most uscless things in the world to-day. I respectfully submit the following: Austria as an ally in war. Congress opposing President Wilson. Newspaper editorials. Administering oaths in the courts. Opposing woman suffrage. Going to war. Wishing. Trying to fix war taxes so that any- body but the ultimate consumer will pay the ing a violator of the Sherixan Law. And here are five additional : Supporting William Sulzer. Mexican generals. Reforming Tammany. Debt. Whiskey. Henry Waldorf Francis. comichoo!