Life, 1914-10-15 · page 37 of 48
Life — October 15, 1914 — page 37: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward advertisement for the 1915 Panama-California Exposition in San Diego. The page promotes a world's fair opening January 1, 1915, aimed at winter-weary Americans. The exposition is described as showcasing "possibilities" and "tomorrow"—emphasizing progress, innovation, and the resources of the American Southwest. It's framed as both a tourist destination (escape from winter cold) and an educational venue featuring exhibits on science and industry. The illustration shows a Spanish Colonial-style courtyard with visitors, reflecting the exposition's architectural theme. The inclusion of Spanish text suggests the exposition's focus on Spanish colonial heritage and the Panama Canal connection (relevant given the canal's 1914 opening). This is essentially promotional copy: no satire, no political commentary, just encouragement to attend what was genuinely a major cultural event of its era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
@ Exposit ION See Southern California and the Panama-California Exposition HERE are always plenty of rea- sons for a trip to Southern California; in winter, every day is a new reason; and Southern California is all the others. But January Ist, 1915, offers still one more; a big one; a marvelous reason. That day the ma-California Exposition at San Diego flower-decked gates to the world. jon of attractions you may never again in this’ world; escape from winter cold, a visit to the world’s garden spot, with a wonderful Exposition to instruct, to delight with its beauty and charm. Begin now to plan this trip; whether you travel merely for pleasure, for new scenes and. surround- ings; or for study, observation, practical knowledge, San Diego and the Panama-California Exposition should be your objective point. This great position is to display possibilities ; it is an Exposition of tomorrow, more than of yesterday; you'll see, not only what men / done, but what they can do; you'll see them doing it; you'll see the plans for what they're going to do; the resources and opportunities of the great Southwest are arrayed before you. The Exposition is a beautiful Spanish Colonial city, built in a wonderful natural park. You are invited to be a guest there; to stay as long as you choose. The gates open January rst, 1915, and do not close until December 31st, 1915. Get Your Ticket to San Diego 10$! amentes de las costumbres que fueron \Glentsos en los reflejos dels tu; us. gue 003 eye tyaron| “Come Ye. who love the encient were, RN and beth in reflex lights of other deys” Scene in the Patio Science and Education Building comicbooks.com