Life, 1914-09-24 · page 35 of 45
Life — September 24, 1914 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Westinghouse Electric motors used in electric vehicles. The page promotes electric cars as superior for city and suburban use, emphasizing their ease of control, convenience, and reliability compared to other vehicle types. The ad highlights that Westinghouse motors are standard equipment in "most of the finest cars and trucks in the electric field." It stresses the motor's durability, ability to climb hills without draining batteries, and protection against dust and mud. The imagery shows a pastoral landscape with three electric vehicles in the foreground. For modern readers: this represents the pre-1920s era when electric vehicles competed seriously with gasoline cars before internal combustion engines eventually dominated the market. The ad reflects genuine commercial confidence in electric vehicle technology before that industry largely disappeared.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That Electric You Are Going to Buy— Has It a Westinghouse Motor? electric vehicle has a field peculiarly its own. In that field no other type of vehicle can approach it. Its readiness; its ease of con- trol; its usefulness; its freedom from mechanical complications; all these make it above all others the car of convenience and utility for city and suburban use. The special features that make friends for the electric ve- hicle and hold them are brought to greatest perfection in the Westinghouse Electric Vehicle Motor, with which most of the finest cars and trucks in the electric field are equipped. The Westinghouse Electric Vehicle Motor is fully protected against dust and mud. It has the ability to take cars up hills with- out undue drain upon batteries. It stands the manufacturer’s most rigid tests and is absolutely de- pendable. Back of the manufacturer’s guarantee of your electric is the wide experience of the Westing- house organization in designing and building motors for every type of electric vehicle, and the well-known guarantee of the Westinghouse name. We will be glad to furnish special information about electric vehicles for any purpose and the names of electrics equipped with Westinghouse Motors. Address Dept. DV. Westinghouse Electric & Mfg. Co., East Pittsburgh, Pa. Sales Offices in 45 American Cities Representatives All Over the World