Life, 1914-09-17 · page 43 of 48
Life — September 17, 1914 — page 43: what you’re looking at
What you’re looking at
This page combines book reviews with a **Schlitz beer advertisement** that uses fear-based marketing typical of early 1900s advertising. ## The Advertisement (Right Side) The large ad warns brewers about beer spoilage from light exposure. It shows a hand placing a warning label on a beer case, with text declaring "Every Brewer Knows the Danger" of light damaging beer. The copy explains that Schlitz uses brown bottles to protect beer "purity" from brewery to glass, positioning the brown bottle as a safeguard against contamination. **The satirical point**: This appears to be *Life* magazine sardonically presenting Schlitz's overwrought health claims—framing beer (which is "saccharine") as a purity concern requiring special protective measures. The dramatic warning language mocks the exaggerated marketing tactics brewers used to differentiate products. ## The Left Cartoon A small illustration captioned "I'LL GET HIM YET, IF I HAVE TO STARVE HIM OUT" shows what appears to be a confrontational scene, though details are unclear from the image quality. The page is primarily a book guide and advertisement rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘This 154 Carat a P14" Genuine DIAMOND “it? /=" $235. pi si ceties Aaae Tay Mate Meu Bese V9 et ef mean inser Lomi Sees Ne ee eter sa Misalliance, by George Bernard Shaw. « YT. Foster. Selected papers dealing most Three plays and a prefatory treatise on intelligently with the conditions arising the relation of parents and children. from the free discussion of sex prob- The Price of Love, by Arnold Bennett. lems. A semi-detective tale with interesting The Titan, by Theodore Dreiser. A characters and an attractive heroine. novel in which the story of Charles T. The Ragged-Trousered Philanthropists, Yerkes is made to typify the spirit of by Robert Tressall. A grim tale showing recent America. how God helps those who “help them- Thirty Years, by Sir Thomas Barclay. 3 selves”. An English diplomat's memoirs, with 1c Geek"and your money will be returned The Salamander, by Owen Johnson. many sidclights on the genesis of the ac The highly tinted history of a feminine Triple Entente. free-lance who lived in the fire and didn't Whot Will People Say? by Rupert get_burned. Hughes. A. speaking likeness of New The Social Emergency, edited by W. York embodied in a thrilling novel. Bos. ‘371 Washington St. Damead apenas sacs 168 Feces The Art of Spiritual Harmony, by Wassily Kandinsky, First-hand infor- mation on the aims and methods of post impressionism. Burbury Stoke, by William John Hop- kins. A’ summer's tale from a social back-water on the New England coast, by the author of “ The Clammer ". Chance in Chains, by Guy Thorne. A yarn of wireless winnings at Monte Carlo, Clark's Field, by Robert Herrick. The history of a tied-up title and a ward in chancery. Not, however, as they say on meat labels, “ Bleak House flavor”. The Conquest of the Tropics, by Fred- erick Upham Adams. An_ interesting romance of Big Business, giving the his- tory of the United Fruit Company. Dreams, by Henri Bergson. The first English version of a ten-year-old essay by the French philosopher. Florian Mayr, by Ernst von Wolzogen. The entourage of Franz Liszt portrayed in an amusing novel of musical German The Gold Fish. Anonymous, T' confessions of a successful New Yorker. A graphic slam on society, with a senti- mental ending. The Health Master, by Samuel Hop- kins Adams, Straight talks on hygiene, woven into a readable story. ‘ a The Lodger, by Mrs. Belloc Lowndes. He knows that when he puts his beer in light glass A character-study of the London slums bottles and placards the case—“Keep this cover on and an explanation of Jack the Ripper. . ” 5 3 The Psychopathology of Everyday to protect the beer from light” that he is deliber- Life, by Sigmund Freud. Interesting e _— ibili Fee eet eatwea et dlips at the ately throwing on you—the responsibility .of tongue”, forgettings, absent-mindedness keeping it pure. and awkwardness, :, Why should you take the risk? Beer is saccharine. Confidential Book Guide Eve The slightest taint of impurity ruinsitshealthfulness. Schlitz is made pure and the Brown Bottle keeps it pure from the brewery to your glass. See that Crown is branded “Schlitz” ae ne phlei a V'LL GET HIM YET, IF 1 HAVE TO STARVE HIM ouT”