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Life, 1914-07-16 · page 35 of 40

Life — July 16, 1914 — page 35: what you’re looking at

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Life — July 16, 1914 — page 35: Life, 1914-07-16

What you’re looking at

This page contains three distinct elements: **"Egyptian Deities" Cigarette Ad**: A stylized advertisement depicting two figures smoking, with Egyptian-inspired imagery. The absurdist title jokes that cigarettes represent the "utmost" in luxury. **"An Incomplete Order"**: A satirical story playing on the Aladdin lamp fairy tale. The joke critiques how *appearance* defines worth in society: Aladdin's magic slave literally fulfills his request for "the prettiest girl in New York" by retrieving a slum-dwelling woman—who becomes the "prettiest" only after Fifth Avenue clothing transforms her. The satire mocks the notion that beauty is purchasable and clothing-dependent, not intrinsic. **Two Minor Cartoons**: A brief anecdote about a man and a dog seeking adoption (gentler humor), and a domestic dispute about peace society donations (social satire). **"Are You Willing" Advertisement**: A full-page pitch for advertising advice books, promising to reveal "truth" about business practices and eliminate marketing "mystery." The page reflects early 20th-century Life magazine's blend of social satire, consumerism critique, and commercial advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EGYPTIAN DEITIES Plain or Cork Tp “Te Utmost in Cigarettes” An [i incomplete Order LADDIN rubbed the lamp. Al- most immediately there was a sound at the door and the slave entered. “Bring me the prettiest girl in New York,” said Aladdin, “and get a move on you, too.” The slave vanished, and almost in an instant the door opened, and the slave, bearing in his arms the prettiest girl in New York, entered and put her down in a chair, Aladdin looked at ber in astonishment. She had on a shabby dress. Her hair was tousled. “What are you trying to do?” he said to the slave. “Why don’t you fill your orders correctly? I asked for the prettiest girl in New York.” “Here she is, your honor.” “Impossible!” ° “T never make a mistake.” > Pup: JUST AS SOON AS HE SITS DOWN LL DROP THIS NICE BONE IN HIS LAP AND PERHAPS HE'LL ADOPT ME Aladdin looked at the girl a little more carefully. “Well, you old jinny,” he said, “why does she come in such a wrapping?” “You said nothing about that, your honor, You asked me to fetch you the preitiest girl in New York I have done so. I grabbed her out of the slyms. She happened to be living there.” “Well, yank her up to Fifth Avenue and rig her out in a couple of thou- sand dollars’ worth of the latest and best clothes.” The slave disappeared with the girl. In a few moments he returned. Alad- din looked at her, “There's no doubt about it,” he said. “She is the prettiest girl in New York.” “Here, what's all this row about?” asked the copper, breathlessly. “Why, this woman is collecting money for the peace society, and when I re- fused to contribute she knocked me down,” explained the meek-looking man. —Buffalo Express. ARE YOU WILLING to let one of these books tell you the TRUTH about advertising? OU’RE not afraid to hear the truth ‘about your product. You're not afraid to know how your salesmen spend their time—or what your dealers think of you. Then it’s time for someone to tell you what advertising really is and what it can do for your business. To tell you why more money is be- ing squandered on unwise advertising than in almost any other business en- terprise. To tell you how straight and plain and smooth is the right road for any man who is willing to follow it. These books tell you the truth, and strip the mystery from advertising. Check “A” on coupon if you're a non- advertiser, ““B” if you are spending $25,000 or less on advertising, “ C’” if you are spending more. One book, whichever fits your need, will be sent free. If you want more than one, send 25¢ for each additional copy. —an KEEPING th Send booklet checked above, plained in your ROAD O tisement in Life, July 16. =A J . # of Name_ c yer Address Town and State. a