Life, 1914-07-16 · page 34 of 40
Life — July 16, 1914 — page 34: what you’re looking at
What you’re looking at
This page contains three distinct sections: **Budweiser Advertisement (Main):** A "National Hero Series" ad linking Lord Nelson, England's celebrated naval commander who defeated Napoleon at Trafalgar, to Budweiser beer. The advertisement absurdly claims Nelson opposed dietary restrictions on his sailors and enjoyed beer—therefore endorsing Budweiser as wholesome food. This is pure propaganda: it exploits patriotic reverence for a historical figure to sell beer by creating a false association between the admiral's heroism and the product. **"If the Court Please!" Editorial:** Satirizes the U.S. Supreme Court's backlog and justices' four-month vacations. The author criticizes the contradiction: while individual justices deserve rest, the institution's delay harms litigants. The closing line—"Justice delayed is justice diluted"—is biting social commentary on court dysfunction. **"Handy Manual" & Advertisements:** Satirical definitions mocking magazine publishing practices, and an advertisement for a "Play Ball!" color print. The overall tone is satirical critique mixed with commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
> NATIONAL HERO SERIES™ NO. 4 Lord Nelson-ol Englands Great Naval Hero OUT Horatio Nelson, England would have been invaded and aps conquered by Napoleon. ArTrafalgar he smashed forever the French =| Emperor's hope of crea rps a naval power. Never Fuh was man more idolized and beloved—not only by all Fass) ) of England's people who breathlessly awaited news EMI \ of his telling victories, but by every man of his fleet Atrue Anglo-Saxon, he detested tyrannous : and legate usurpations of every kind. particularly opposed to prohibitive enactments governing the diet of his his heer like him, enjoyed Barley-Malt le a fuhess did did for countless before, Good beer, according to Lord Nelson, | ever been good food. Budweiser Beer for 57 years has been the sites of an institution holding the highest ideals te thear of ving The output, due to Quality and Purity, has increased every year unti 500 men are daily required to keep pace with the public demand. udweiser sales pes any other beer by millions of bottles. Y ANHEUSER-BUSCH, Bottled only at the home plant. ‘ST. LOUIS,U. . If the Court Please! T would not be contempt, we trust, to wonder if the Supreme Court of the United States is ever going to catch up with its docket. It is now said to be buried under an accumulation that puts it two years behindhand, This causes some of our esteemed contemporaries timidly to criticize the court for going on a four-months’ vacation. In the abstract (whatever that is) there may be no valid objection to a vacation of four menths with pay. Most any of us would take it if we could get it, but, alas! we can't. Least of all can the litigants escape, for four sweet months, the uncer- tainties which the court's delay puts upon them. Supreme Court Justices, as individuals, should take all the vacations they really need, but the Supreme Court, as an institution, ought to remain steadily on the job until it catches up. Justice delayed is justice diluted. E. 0. J. Handy Manual for Magazines HORT STORY: Four pages of type that nobody reads, This in- cludes the artist who illustrates it, and the editor. Uptirt: Copies returned by the newsdealer on the freight elevator. Tue Eprtor’s Taste: In charge of the advertising department. Poetry of THE MontH: The kind that never gets in. Apvertisinc Section: Where the best literature is found. Fourtu-Ctass Matter: See con- tents, Doormat: The editor’s apology for printing the story. Portrait of a near- Contents: See fourth-class matter. Play Ball! Copr. Life Pub. Co. HIS GRANDMOTHER'S FUNERAL Color facsimile, size 12x16 Price 25 Cents Fine for office or den. Sent prepaid upon receipt of remittance. LIFE PUBLISHING COMPANY 17 West 31st Street, New York