Life, 1914-06-11 · page 29 of 44
Life — June 11, 1914 — page 29: what you’re looking at
What you’re looking at
This page combines a satirical cartoon with a full-page automobile lubricant advertisement—typical of early 20th-century magazine layouts. **The Cartoon:** The left side shows a humorous illustration of a disheveled explorer clinging to a tree, with the caption crediting *Washington Star*. The joke plays on the contrast between the romance of exploration and the tedious bureaucratic/social ordeal of returning to civilization. It's a mild satire on explorers' self-importance and society's demands for documentation and debriefing. **The Advertisement:** The bulk of the page promotes Gargoyle Mobiloils motor oil by Vacuum Oil Company (Rochester, N.Y.). It demonstrates lubricant effectiveness through "real-world" driving tests on hills, rough roads, and boulevards—emphasizing that proper oil grade and body prevent power loss and engine damage. The accompanying lubrication chart recommends specific oil grades for various automobile models (1910-1914 era vehicles). This represents early automotive consumer education, when proper lubrication was still a novel concern and motorists needed guidance on engine maintenance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ye princi Spolktions yy to LAP THANK FS HEAVEN ! cuimn! THAT The Test “It takes a lot of courage and pa- Mence to be an explorer, doesn't it?” j replied the adventurous man. “Discovering things isn't so bad. But reat Scott! What you have to go through when you get back to civiliza- tion!""—Washington Star. Heavy Roads Every-day tests of your lubrication Try them on nearby roads How soon does incorrect lubrication show up? Often’ in one short run. Consider three types of roads: | Hills. You come to a sharp grade. | You must drop to a lower speed. you can climb the hill easily, Why? _ Because the first lubricant is wrong in body. Compres- sion and explosion escape past the piston rings. Power is wasted. If the oil is low in quality, you must also over- come excessive friction. Only oil correct in body and quality will give you full power for the hills. Heavy Roads. The conditions are very similar to those in hill climbing. Sand, mud or “rough going” bring heavy strains to the motor, Where an oil correct in body and quality carries the car along easily, an incorrect oil brings power-waste and ¢x- cessive friction-drag. Overheating is apt to follow. | Boulevards. Along level roads loss of power is not so | often noticed. But, even on the smoothest roads, only the correct grade | of oil will give you full power and ‘full mileage from your gasoline. To compare the efficiency of any oil with that of Gargoyle Mobiloil, make this test: | Test. Select a steep hill. See how far you can go up on high gear with the former oil. Then clean out your motor with kerosene. Fill your oiling system with the correct grade of Gargoyle Mobiloils. Be sure that operating con- ditions in both cases are identical. Use the same test. See how much farther you go up the hill, Use the oil specified for your car in our Lubricating Chart, printed in part on the right. A copy of our complete Chart will be sent any motorist on request. On request we will also mail a pamphlet on the Con- struction, Operation and Lubrication of Automobile E} It describes in detail the common engine troubles and g their causes and remedies. It is safest to buy Gargoyle Mobiloils in original barrels, | half-barrels and sealed five and one-gallon cans. See that the red Gargoyle, our mark of manufacture, is on the containcr. GARGON Mobiloils A grade for cach type of motor With one lubricant With another lubricant The various grades of Gargoyle Mobiloils, purified to remove free carbon, are Gargoyle Mobiloil “A Gargoyle Mobiloil “ B"* Gargoyle Mobiloil “ E"* Gargoyle Mobiloil * Arctic” They can be secured from reliable garages, automobile su houses, hardware stores, and others who supply lubricants. information, kindly address any inquiry to our nearest office. T! city address will be sufficient. every class of machinery. DOMESTIC BRANCHES: Detroit, Hite iT esseoti fii wisest st oket onset o Le Hg VACUUM OIL CO., Rochester, N. i Ses: the letter om ipgoyle Mobitou SA means. | Eos > wy merzer wr>rrrs- Hit t778 it Te>> pom b>>hes! whores: >>. >>>) HitMitiLeDiti tii Sa REEL Tee: p>a>> om 2 OoHC S 7 4 Rae: a et iY 1i@itiites = iF: WEN: Sega: wad>>a: ohm waa DPeya>> fF >>>ak) >>>mi ise ttt eeinti HESiCioeciiiteeeiiteetil FEaRR>RRAA>aa> SPAT: Ra>mamD>soppar>srzs atti beta oo Ra HEF To efas>n>>t | NEE Fim. ww SS) 8 Safe. waw>ad! SF) wlomm>: mw OES) mewn wa h>>e: it RERa>R) a>) OTRR RMR AD Fan: aaa 23298923 Fo >, wae Specialists in the manufacture of high-grade lubricants for U. Si A. Obtainable everywhere in the world. Boston New York Chicago comicbooks.com