Life — May 7, 1914 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HUDSON Six-40 _A Now Supplied with a 5-Passenger as well as a 6-Passenger Body The Car to Measure By The verdict seems to be that this LIGHT HUDSON Six-40 meets the present-day ideals. It has won an amazing welcome. time ago. Even years ago designers began to suggest that motor cars had almost reached perfection. The boast of some leaders, from season to season, was “No essential changes.” Yet all standard cars then were heavy. All Sixes cost $3,000 or over. Fuel con- sumption, for the power developed, was at its highest point. The body lines were broken at the dash. A hundred features in this new HUDSON Six-40 were entirely unthought-of then. Hudson Engineers Kept at Work Tt was then—when other engineering corps were being cut down—that the HUDSON corps was increased to 48. And then—when others began to be satisfied—Howard E. Coffin, our chief engineer, told us he had only begun. About the same time, European engin- cers began to experiment with small-bore motors in Sixes. And they found a way to reduce operative cost from 30 to 40 percent. Now all men can see that some of the greatest advances in motor car history are among these men’s recent achievements. Now This New Hudson Weighs 2,980 Lbs. Now comes a new HUDSON which completely upsets nearly all the standards of even two years ago. By skilful engineering the weight has been cut to 2,980 pounds, with no sacri- fice of strength. That for a car with 123- inch wheelbase and two tonneau seats. Compare that with like cars whose makers failed to work along these lines. You will find here a saving of 450 to 1,200 pounds—or the weight of from three to eight extra adults. Operative cost has been immensely reduced by this lightness and this new- type motor. Cars of this capacity, built along the old lines, consumed from 30 to 50 per cent more fuel. the price has been brought down to $1,750—a record price for a quality Six. A price below cars of any type, comparable in class and capacity. Other New Standards The awkward dash angle has been wiped out by this beautiful streamline body. All hinges have been concealed. The speedometer gear is concealed. The “One-Man” top has been adopted, with quick-adjusting curtains. The left- side drive has come, the dimming search- lights, the disappearing tonneau seats. To save the old overload on the rear tires, the gasoline tank has been put in the dash. Extra tires are carried ahead of the front door. These, and scores of other changes, have fairly revolutionized last year's ideals in cars. These are standards undreamed of a short But the evidence is that future cars are going to be measured by them. Measure Others by It These are the coming _ standards. These seeming innovations will soon be essentials, like the new-born electric starter. Men are coming to Sixes. They are coming to lightness. They are coming to reasonable prices, to lower operative cost. And they are going to demand the beauty and equipment which you find in this HUDSON Six-40. The wise thing to do, in buying this year, is to measure other cars by this. If we are right, then cars which cling to old-time standards are bound to depreciate fast. And we are right. Motor car buyers have fairly flocked to this car. There has not been a day since this car came out when we weren't weeks behind on orders. We have built many popular models, but never a model which was half the sensa- tion of the HUDSON Six-40 of this year. Car like picture, with extra tonneau seats, $1,750 f. 0, b. Detroit. Five-passenger bod; cecisced cap for rocsh weather, bot an epea roadster in fair weather— $1,950. Our Larger Six-54 On the same lines we build the new HUDSON Six-54. The design and equipment are almost identical with the car pictured here. But the wheelbase is 135 inches, the engine more powerful, and the price is $2,250. HUDSON MOTOR CAR COMPANY, 7882 Jefferson Ave., Detroit, Mich. comicbooks.com