Life — May 7, 1914 — page 2: what you’re looking at

What you’re looking at

# Fatima Cigarettes Advertisement This is a **cigarette advertisement**, not political satire. It promotes "Fatima: The Turkish Blend Cigarette" as "Pure and wholesome" and "fragrant and wholly different in taste." The advertisement features a still-life photograph showing flowers, books, and smoking implements with the caption "The smoke that cheers." The image suggests sophistication and refinement—appealing to educated consumers. A package is displayed prominently, priced at 15¢. The "Turkish blend" reference reflects early 20th-century marketing trends that associated Turkish tobacco with exotic quality and luxury. This represents straightforward product promotion rather than satire—typical of *Life* magazine's advertising content from this era.