Life, 1914-05-07 · page 4 of 52
Life — May 7, 1914 — page 4: what you’re looking at
What you’re looking at
This is a subscription advertisement satirizing early feminism, likely from the 1910s-1920s. The cartoon depicts a woman wielding a large club attacking a man lying on the ground, illustrating hostile stereotypes about feminists. The ad mockingly asks "Are You a Feminist?" and poses provocative questions: belief in "recall of babies," "ultimate elimination of the male," and whether readers sew their own buttons. It contrasts these caricatured feminist positions against being a "beautiful woman." The satire's point: feminism is presented as aggressive, man-hating, and incompatible with traditional femininity. The ad uses this mocking tone to persuade readers to subscribe to Life's "Feminist Number," which would supposedly answer these "absorbing questions." This reflects historical opposition to women's rights movements through ridicule and caricature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copr. Life Pub. Co. Are You a Feminist? Do you believe in the recall of babies? In the ultimate elimination of the male? Are you concerned about the Woman Problem? Do you sew on your own buttons and cook your own meals? Or are you a beautiful woman? These absorbing questions and others will all be an- swered in the Feminist Number of Life which is coming just in time to give you the opportunity to become a regular subscriber, if you obey that impulse now. j ' Enclosed find One Dol- lar (Canadian $1.13, Foreign $1.26). Send Lire for three months to The Book Number is also on ” its way. Tells you the best ; Open only to new subscribers; no sub- books to take away with you Z scription renewed at this rate. this summer. Out Tuesday, 4 LIFE, 17 West 31st Street, New York 44 May nineteenth. . Ove Year $5.00, (Canadian $5.52, Forcign $6.04)