Life, 1914-03-26 · page 34 of 41
Life — March 26, 1914 — page 34: what you’re looking at
What you’re looking at
This page mixes advertisements with promotional content for Everybody's Magazine. The main elements are: **Central image**: A silhouette titled "A Red Mother Hubbard Made This Arab Shake His Four Wives"—a humorous headline referencing a story in Everybody's Magazine about how an Italian Princess, Russian Duke, American firearms-maker, German salesman, and South American revolutionist's fates intertwine through a woman wearing a red Mother Hubbard dress (a common loose housedress of the era). **Right side**: A Maillard chocolate advertisement emphasizing quality and worldwide reputation, plus a comic poem about the "maxixe" (a Brazilian dance craze of the 1910s) satirizing Americans' inability to pronounce or properly perform the foreign dance—reflecting early 20th-century anxieties about foreign cultural imports and "proper" pronunciation. The page exemplifies Life's blend of satire, advertising, and popular entertainment for educated American readers circa 1912.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bonbons Chocolates EVERYBODY’S ”_of Maillard FOR APRIL 'HE name of Maillard has stood for quality, ex- cellence and distinction in candies for over sixty ears. It is upon the ‘Quality”’ of all their pro- ducts that Maillard’s world- wide reputation and pre- eminence has been built. when requested, made re: safe Meevery to all’ parts of the worid. FIFTH AVE. AT 359TH ST., NEW YORK That New Dance HEN first I met the word in speech, A lady called it the maxixe. The next—I never smoke hasheesh— I heard it plainly, the maxixe. | And then a man from down in Dixie Insisted it should be maxixe. And so it goes. The ways increase MADE THIS ARAB SHAKE | _of uttering this word, maxixe. HIS FOUR WIVES Can no one tell me (help! police!) The proper way to say maxixe? ND it also affected the destiny of an Italian It puts me in a frightful fix. Princess, a Russian Duke, a young American I dance, but can't pronounce, maxixe. firearms-maker, a German calico-salesman Ellis O. Jones. and a South American revolutionist. Read George Randolph Chester’s brilliant story, “Wheels Within Wheels” in the April EVERYBODY'S and see on what a slender thread Fate can hang a whole lot of things. It’s a story that gives you ingrowing chuckles all the way through. Bverybody's “on, pan, you've propriCOMMIEDOOKS.COnn