Life — March 12, 1914 — page 6: what you’re looking at

What you’re looking at

# Chandler Motor Car Advertisement This is **not a cartoon or satirical content** — it's a straightforward automobile advertisement from *Life* magazine's advertising section (page 442). The Chandler Motor Car Company of Cleveland, Ohio is marketing their "Light Weight Six" automobile, priced at $1,785. The ad emphasizes economy through light weight (2,885 pounds), fuel efficiency (16 miles per gallon), and tire durability (7,000 miles per set). The advertisement uses competitive rhetoric typical of early automotive marketing, contrasting the Chandler's advantages against unnamed competitors. It appeals to practical buyers concerned with operational costs — relevant context for the post-WWI era when automobiles were still luxury items for many Americans. The page contains no political satire or social commentary.