Life, 1914-03-12 · page 5 of 44
Life — March 12, 1914 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising and product promotion** rather than editorial satire. The left column features ads for Olive Oil Grape capsules, a house barometer, and a cautionary article titled "A New Danger" about serums increasing productivity. The dominant right-side content is a **Victor Records advertisement** featuring opera singer Geraldine Farrar listening to herself perform "Madame Butterfly" on a Victrola phonograph. The copy emphasizes the recording's fidelity—that hearing Farrar on the Victor machine matches hearing her live performance. The bottom article, "Glittering Generalities," appears to be editorial commentary on the value and dangers of broad generalizations in reasoning. This is a commercial-heavy magazine page typical of early 20th-century publication format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIVE OIL GRAPE “Nature's Food” in Capsule Form 4 of the purest Italian Olive Oil con- ies 0 nutritive matter, while eggs give but Ds, fa {OLIVE OL, GRAPE you get the purest qual- ity, fall vale, without the taste. Handy for desk of fowe. Ideal as a tissue builder. 100 Capsules sent to any address on receipt of $1.00. Literature on the wse of Otive Oil free on ag) | GRAPE CAPSULE CO., s2-¥3:ck Aakers of Ricinet-Grape Castor Oi! 441 You too can hear Miss ran hee she hears herself—and to hear her’ on A New Danger CORNELL man has _ injected serum into a goat and made the said goat yield twice her usual output of milk, with a cream that was five times richer than before the treatment. While thoroughly appreciating the importance of this discovery, and while hesitating in even the slightest way to diminish the glory to its inventor, we duty to point out its deem it our dangers. If we are going to have our produc- tivity increased by an appropriate serum, where is this thing going to stop? Under the new régime, every author will be able to write twice as many looks as before, every orator speak twice as long, and every doctor invent twice as many new diseases. Heaven preserve us! “History, which is indeed little more than the register of the crimes, follics and misfortunes of mankind.” —Gibbon. _—= = —= H [= AHouse Barometer Cir is always useful. To many it is an NS absolute necessity It is very impor- tant at times to know “what the Weather will be tomorrow,” To be forewarned, get an House S&M YCOS Barometer i Our S & M Tycos House Barometer, No. om constructed with scientific exactness and avality throughout. It has open enamel { visible works, Encased in brass it makes ] ornamental as well as useful article for the home, It | is the product of over half a century’s reputation | and experience in the manufacture of scientific in- the Victrola is just the same as heat her on the operatic or concert stage. The same sweet yoice, with all the per- sonal charm and individuality of the artist, as Clear and beautifuj\on the Victrola as ‘in real life. So perfect that Miss Farrar “herself has said: “Friends may admire, critics praise or con-: ‘demn, but the Victor in its records decides with unprejudiced fidelity”. ‘ Any ‘Victor dealer in any city in’ the world will gladly play for you this dainty little Butterfly number by Miss Farrar (Victor Record 87004) of any other music you wish to hear. Y Victor-Victrolas $15. to $200. 00. Glittering Generalities ALF the world doesn't know how much the other hali generalizes; but if it did, it should not object. Generalities are wonderful way-smoothers and time-savers. Without the gentle art of generalizing—jumping at conclusions from various dis- tances—life would be but a colorless and unromantic thing of cold, hard logic, fashioned from painfully collected facts. But that, happily, is impossible. By the time a nation as hig as ours can collect and compile enough facts to obviate the necessity of generalizing, the facts have changed and we must fall back again on guesswork. As between a good generalizer and a good statistician, therefore, give us the former every time. All this being exactly true, it follows as a matter of course that general: glitter. They should be just as attractive as an artistic artificer can make them. should