Life, 1913-12-25 · page 5 of 41
Life — December 25, 1913 — page 5: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising**, not political satire. The dominant content is a large advertisement for Weed Anti-Skid Chains, automobile tire safety devices designed to prevent skidding on slippery winter roads. The ad features an illustration of a concerned driver viewing a dangerous road curve ahead, presenting a scenario meant to create urgency: without chains, your car might skid and crash. The copywriting uses anxiety as a sales tactic—"Why nurse anxiety...why take such chances?" The left column contains minor satirical pieces titled "Some Popular Lies" and "A Logical Idea," but these are brief, unrelated commentary on everyday social absurdities, not references to specific political events or figures. The page reflects early-20th-century advertising strategies prioritizing fear-based persuasion for automotive safety products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Some Popular Lies “PM crazy about you.” “T'll drop in and pay you back next week.” “J shall never love another.” “Wasn't it too bad you weren't home?” “T never in my life did so badly.” “How sweet you look.” “T told her just what I thought of her.” “T shall pay my income tax without a murmur.” “Yes, sir, an operation is necessary.” “Tnever would dream that it wasn't your hair.” “I love to hold babies.” “Only a stirring sense of public duty compels me to run for this high office.” “Not at home, ma'am.” 0, darling, other.” “My wife and I never have a cross word.” “T came quite unprepared.” I never kissed an- A Logical Idea OING to jail as a self-sacrifice just to see how a jail feels has been recently indulged in by a num- ber of highly-to-be-commended people. This idea in which we make a personal example of ourselves in order to find out what is the matter, is susceptible of a much more extended process of evolution. For instance, why should not parents incarcerate themselves in schcols, book-reviewers become publishers’ of- fice boys, congressmen enter the serv- ice of the Custom House, society women stand on their feet ten hours a day in department stores and maj nates pass their vacations in slums? March sath Ph fpbia Adhlet- ouis Browns. | Four al shrubbery nd shady noo ind fishing, are unexcelled to boulevards, creating beautiful drives dened orange groves, over picturesque jungles and piney woods. All trains and 8 met by auto-bus. Special rates for families and long stays Write for booklet and rates to W. F, ADAMS, Manager. Spend a few days at the MANIVISTA HOTEL on ‘the Manatee river. RAD- BRIDGE Fereaaed well paved golden fruit. sania on the You have neglected to put on slippery curve Weed Chains. , ah ea d You anxiously view the slippery curve ahead and have a mental eo a ie: picture of your car smashed against a rock. Why nurse anxiety and coax calamity—why take such chances when you know Weed Anti-skid Chains Absolutely Prevent Skidding They are slipped on in a moment without a jack. They don’t in- jure tires even as much as one little slip or skid. They never fail in an emergency and take up hardly any space when notinuse. Send for Book- let proving the efficiency, economy and necessity of Weed Chains. Sold for ALL Tires by Dealers Everywhere Weed Chain Tire Grip Co. 28 Moore Street - . New York Manufactured for Canada by Dominion Chain Co., Limited—Head Office: Shaughnessy Bldg., M: No other device has ever been invented that takes the place of Weed Chains. All kinds of ‘‘make- shifts’? have been tried—useless and worthless all. The real value of Weed Chains has been proven so often and so satisfactorily during the last ten years that there is no room for argument. A Good Reason, No Doubt not traitorous and unpatriotic critics gloat over the fact that the homicide rate in ew York City is six times that of London. Just why this shou!d be the case is not apparent on the surface of things at present, but we can depend upon it vy York, if not the most, is one of the most intelligent, enlightened and exccllently-governed cities of a great nation and world power. If New York sces fit to average six murders to London’s one, New York undoubt- edly has a good and sufficient reason, It is no mere accident and New York will ex- plain whenever New York deems an explanation fitting. Until then, we see no excuse for any discussion of the matter whatsoever.