Life, 1913-12-25 · page 4 of 41
Life — December 25, 1913 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising content** for Life magazine subscriptions, presented as Christmas gift suggestions. The left side features a **gift card design** showing a cherub with the phrase "Take it, it's for you" — promoting a year's subscription to Life as a present. The copy emphasizes this as an ideal Christmas gift for friends. The right section announces an upcoming "Proper Number" of Life arriving March 5, 1914, promising material of high quality. Below is a photograph labeled **"Veterans"** showing what appears to be elderly men and children, likely accompanying a story about Civil War veterans or similar subjects. The content reflects early 20th-century magazine promotion strategies and Life's positioning as quality entertainment suitable for gift-giving.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“TAKE IT, IT’S FOR YOu” A Year's SuascriPtion To -LIPE- Geainnino_____ ASA Merry Christmas ro It Will Be Perfectly Proper The Proper Number of Lire is coming on March 5. : That is, assuming that we can get the ma- terial for it. All things are possible, if you have an earnest and conscientious purpose. For some time Lire has had (strange as this may seem) a Proper Number in mind, but a natural and instinctive modesty has pre- vented its proper application. Now we are obeying our impulse. Remember the date— Thursday, March 5, 1914. Life as a Christmas Present The card which appears to the left is the exact size of the card which, properly filled out, will be sent with a subscription to LIFE, to anyone whom you may designate, on receipt of the Proper amount. Do you know of any- thing better to give your friends for Christmas than a yearly subscription to LIFE? This is the psychological moment. “Veterans” Enclosed find Five Dollars (Canadia~ $5.52; Foreign $6.04). Send Lire for one year, including Premium Picture “ Vet. erans", to LIFE, 17 West 3ist Street, New York comichooks..