Life — December 25, 1913 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

At “Death Crossing” YOU can trust Thermoid Brake Lining ...... Brakes you cannot rely on— utterly—are a constant menace. Every little emer- gency becomes a danger. Big, real perils, when brakes betray you, mean destruction of life or limb. If you would guard yours well, insist on Thermoid. It is 100% Perfect Brake Lining. Brake lining, to be 100%, should be brake lining ad through. Not merely on the outside. Then, i is still brake lining as long as any of it remains, Dependable to the it. Break open a strip of ordinary brake lining. Now cut open some Thermoid. You can't break it. It is too compressed. It must be cut. You will see the looseness of the inside of ordinary woven brake lining. That itis stringy, straggling. That, when the outside is worn Off, its braking power is gone. Without friction, brake lining seless. In emergency —demand= ig reliable brakes—it will fail you. You will find Thermoid the same inside and out. Line your brakes with it. It has the most uniform gripping power. Use it till worn paper-thin, The gripping power remains the same. It is like the friend you can trust. Thermoid is constructed of pure Canadian asbestos. The world offers no equal. This is first interwoven and reinforced with solid brass wire. At a glance, this process would seem to make it woven solid. Yet this process is outdone, Under giant heated rolls the inter- woven asbestos and brass is impreg- nated with a wondrous, secret fric- tion compound. These heavy rolls force the compound cleay through every pore of the asbestos body. ‘Then it is compressed and cured on hydraulic presses for one hour at in- Not affected by heat, ofl, water, gasoline or dirt “LIFE * Safety F irst! Saved by Good Brakes! (Lined With 100% Perfect Thermoid) tense heat—under 2000 Ibs. pressure. The result is Thermoid—a single, solid substance—instead of the sep- arate several, This hydraulic compression is the reason for Thermoid’s being brake lining all through. It explains why its density is fixed — unvarying. Why it cannot be burned out nor destroyed by any heat generated in hermo,s HYDRAULIC GOMPRESSeEp Brake Lining - 100% service. Why it cannot be affected by oil, water, gasoline, dirt. Why its wearing life is greater. Why it has a seven years’ record of success. Why it is used on more high-grade cars than all other linings combined. (And the automobile manufacturer knows.) Thermoid contains fifty per cert more in actual material, size for size, than ordinary woven brake lining — because of the hydraulic compression—because that much more material is compressed, forced, crushed in:o every square inch of it. A comparative test of weight will show you that. THERMOID RUBBER COMPANY Sixty per cent more labor is reo quired to make this 100% perfect lining. _It means seven operations —as against three. We could do away with the ex- tra material—the extra labor—the four extra operations—and still offer you as good brake lining as the ordinary, Such a product we probably could sell cheaper. But it wouldn't be Thermoid. If you are an automobile owner, when you have your brakes re- lined pay yourself dividends in wear, value and dependability by insisting on Thermoid. When you buy a new car demand it. If you are a supply dealer or garage owner, you will please your customers by giving them the ex- tra value in Thermoid. Your jobber can supply you. Our Guarantee: Thermoid will make good—or we will. A few of the foremost cars using Thermoid 100% Perfect Brake Lining + Autocar Peerless Marmon American National Oldsmobile Stutz Palmer-Singer F.LA.T Locomobile Apperson Kissel Kar Stanley Empire Simplex Mitchell-Lewis Auburn TRUCKS: Sanford Federal Bessemer Krebs Wilcox Trux Motokart Dart ELECTRICS: Rauch & Lang Broe White