Life — December 18, 1913 — page 3: what you’re looking at

What you’re looking at

# What This Page Shows This is a **subscription advertisement** for Life magazine, not a cartoon. The page promotes Life's Christmas gift subscription service. The central design features a wreath with a ribbon bow and the text "Life is coming to M_____ for the next three months with Christmas Greetings from _____." The blank spaces allow personalization. **The pitch**: For each dollar spent, the sender gives someone three months of Life magazine subscriptions—presented as a meaningful holiday gift. The taglines emphasize value: "Every Dollar Means A Christmas Present" and "Every Dollar Makes Some One Happy for Three Months." The form below collects recipient names and addresses for mailing starting December 25th. This represents early 20th-century magazine marketing, leveraging holiday giving to build subscriptions.