Life, 1913-12-18 · page 3 of 40
Life — December 18, 1913 — page 3: what you’re looking at
What you’re looking at
This is a **subscription advertisement** for Life magazine, not a cartoon. The page promotes Life's Christmas gift subscription service. The central design features a wreath with a ribbon bow and the text "Life is coming to M_____ for the next three months with Christmas Greetings from _____." The blank spaces allow personalization. **The pitch**: For each dollar spent, the sender gives someone three months of Life magazine subscriptions—presented as a meaningful holiday gift. The taglines emphasize value: "Every Dollar Means A Christmas Present" and "Every Dollar Makes Some One Happy for Three Months." The form below collects recipient names and addresses for mailing starting December 25th. This represents early 20th-century magazine marketing, leveraging holiday giving to build subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Every Dollar Sh < Doe SyoM ys Mt aa Makes Means A ( for the next three months Some One ie Happy for Christmas Christmas Greetings Thies Present tro: aes = Months This card in colors on heavy tinted board, and enclosed in a suitable envelope, is mailed to each of the persons you name. It is properly filled out and mailed by us to be delivered as nearly as possible on Christmas Day and simultaneously with the arrival of the first copy of Lire. Lire Pustisuinc Company, 17 West Thirty-first Street, New York City: Enclosed please find $ * for which send Christmas cards and enter for three months’ subscriptions to Lire, beginning with the issue of December 25th (Christmas), the names and addresses of the persons below: Name Street and Number Town and State 7 —l/Of@m[r tafe |e lwirn s Name and address of sender... *Canadian $1.13, Foreign $1.26. comicbooks.com