Life, 1913-12-18 · page 4 of 40
Life — December 18, 1913 — page 4: what you’re looking at
What you’re looking at
This page features comedic sketches of a man's changing reactions to receiving a "Proper Number" issue of Life magazine. The four cartoon panels show him progressing from skepticism ("Well") to curiosity about what Life plans as their special issue, then to approval of the concept, and finally to enthusiasm ("Eh? Really Proper! Impossible!"). The "Coming" section announces upcoming special issues, including a "Humorous Number" (April 16) described as the first such issue "in this country." It also humorously notes that a "Railroad Number" and "1950 Number" may never materialize due to changing times. The bottom features a subscription advertisement showing a vintage photograph labeled "VETERANS," offering Life subscriptions for five dollars.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ve Tenn. sixty- sand i times stance “Well” “What's that? Lire is “ Proper Number, ch? “Lire issue a Proper low i going to issue That's a good Number! Ha, ha! why } another great joke." T can imagine de special ? what will be haps i in it.” name Memp a littl Charle Atlant der w in ex Coming orn Ee lanta’s Proper Number—(March 5) This number will strike a new cy greate note. Remember, it will positively appear. Rea 1912. Humorous Number—( April 16) Another sensational num- 7 connec ber. Yes, it is but too true. After years of weary tener respec and almost hopeless searching we have at last secured tad co the material for a Humorous Number. Nothing like a it ever issued in this country: ists w Railroad Number—(not scheduled) We hope to issue this number, if there are any railroads left by the time we are ready to get it out. these d 1950 Number—(not scheduled) This number is more than up- iG ieee to-date. It is many ycars ahead of the time. Kons sibly 1 “ truth o “ Awful” admitte T eau Copr. Life. Pub. Co can mu: problem: THAT IMPULSE mt and tell formed. | Enclosed find Five Dollars (Canadian $5.52, Foreign $6.04) Send Lire for one year to “VETERANS” This is business. Upon reading it carefully depends your fate for another year, In brief, it is an offer to let you become.a regular yearly subscriber to Lire for five dollars (Canadian and Foreign postage extra). By doing so now you will receive a copy of the picture reproduced above, size 21 x 16, in colors, ready for framing. Remember, now is the right moment. LIFE, 17 West 31st Street, New York comicbooks.com