Life, 1913-12-18 · page 2 of 40
Life — December 18, 1913 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **straightforward advertisement** from Life magazine for the Locomobile Company of America (Bridgeport, Connecticut). The page features an illustration of an early automobile limousine parked in front of what appears to be a Parisian storefront, with well-dressed pedestrians nearby. The advertisement emphasizes the car's quality and craftsmanship rather than quantity of production—"not more than Four Cars a Day." The text appeals to wealthy buyers by stressing exclusivity, personal supervision, careful construction, and reliability. This positioning reflects the early 1900s luxury automobile market when cars were handcrafted, expensive goods for the affluent. The French setting suggests aspirational European sophistication appealing to American consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iii fond > . >. . Ohe Locomobile Limousine Che carefully xestiicted output of the Locomobile Gompany ts an important aid to quality, Cb large and experienced organization concentrates its strength on a small output—not moze than Four Carsa Day. Each Locomobile is pexsonally and intimately supervised. Che Locomobile owner is proud of his car, not mexely because of its atyle, its comfort ox its reliability, but because of the knowledge that his caz has been watched and worked over with the greatest possible cate at all stages of its construction, Furthermore, a motor caz gains distinction if Quality not Quantity is the ideal to be achieved. Ghus, through its limited output, the Locomobile has an added prectousness in the mind of the owner, ~ > ‘ Pe) ~y 5 Che Locomobile Gompany of America Bridgeport, Connecticut comicbooks.com