Life — December 18, 1913 — page 2: what you’re looking at

What you’re looking at

# The Locomobile Limousine - Advertisement Analysis This is **not a cartoon or satire**, but rather a **straightforward advertisement** from Life magazine for the Locomobile Company of America (Bridgeport, Connecticut). The page features an illustration of an early automobile limousine parked in front of what appears to be a Parisian storefront, with well-dressed pedestrians nearby. The advertisement emphasizes the car's quality and craftsmanship rather than quantity of production—"not more than Four Cars a Day." The text appeals to wealthy buyers by stressing exclusivity, personal supervision, careful construction, and reliability. This positioning reflects the early 1900s luxury automobile market when cars were handcrafted, expensive goods for the affluent. The French setting suggests aspirational European sophistication appealing to American consumers.