Life, 1913-12-04 · page 77 of 112
Life — December 4, 1913 — page 77: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a straightforward **advertisement for Lord & Taylor's annual silk hosiery sale**, beginning December 1st. The page features product listings for women's, misses', and men's silk stockings with prices and descriptions. Items include decorative styles like "Paris Open-Work Clock" (a knit pattern), "Shot Silk," and hand-embroidered designs. Prices range from $0.50 to $2.95, with stated "values" suggesting significant markups. The three illustrated items at the top show different stocking styles for women—likely the items referenced in the text below them. **Context for modern readers**: This reflects early 20th-century luxury retail, when fine silk hosiery was a premium holiday gift item. The emphasis on variety, quality, and value appeals to affluent customers during the Christmas shopping season. The "Onyx" brand (visible in the header) was an established hosiery manufacturer. There is no satire or political commentary on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Annual Silk Hosiery Event Beginning December First will, we believe, be more satisfying to our customers than ever before. Several new items have been added. We would recommend those featured on this page as making especially dainty Holiday Gifts. Item 1.—Paris Open-Work Clock, the lat- est fad, in Black, White, Pink and Sky; also Double Row Clock in Black and White, with Self or Contrasting Clocks and a fine assortment of Two-Tone Effects. $1.95 per pair, Value $3.00 Item 2.—Women’s Shot Silk with Plain Silk Tops in a fine variety of Combinations, such as Black and White, White and Black, Black and Blue, Black and Pink, Black and Purple, and others. * $2.25. Value $3.75 to $4.50 Item 3.—An Unusual Value in Lace Motifs of Scalloped Design in Black and White. $2.95. Value $3.75 to $5.00 Item10.—A Generous Value in Black and all Desirable Colors; also Iridescent Shot Effects in harmonious combinations. Fine Quality. ra Special Value in Black and Colors; All-! sie with a very durable number. FOR WOMEN Item 5.—A Superb Assortment of 3 Black and ase Wes Silk: ss; also some Tops and Soles in’ Black and Colors with Self Clocks. Special quality izes for big folks in Black only. Improved “ DUB-L” Tops and Tops, High Spliced Heels and Toes. $1.35 per pair. Value $1.75 to $2.00 Item 6.—An Exceptional Lot of Women’s Black Silk with Lisle Tops and Lisle Soles; all Hand Embroidered; Self and Colored Designs in a pleasing variety. Value $1.75 $1.35 per pair. FOR THE MEN Plain and Clocked. Very $0.50 item 13. Item 4 y, Bronze, Gold and Silver idered in Self Color in $1.95. Value $2.50 to $3.00 Item 8.—A Fine Selection of Artistic. al Hand-Embroidered Di signs; Black and White; all Self-Embroid- ered. $2.85. Value $3.75 to $5.00 FOR MISSES Item 9.—An Extraordinary Value in Misses’ Ribbed ic White, Pink, Sky, ‘St. 00. se te Ab $1.25. Value $2.00 Value $2.45 Item 12.—Our Christmas Gift Offering. in Black and Colors. 1.3. Value $1.75 to $2.2 A Shot Silk Fine Texture in a variety of combinations; also a Fine Quality of Heavy Weight, Self and Colored Clocks $1.95. Value $3.00 to $3.50 Lord & Taylor New York