Life, 1913-12-04 · page 11 of 112
Life — December 4, 1913 — page 11: what you’re looking at
What you’re looking at
This is a **champagne advertisement** from Life magazine, not a political cartoon. It promotes **Louis Roederer champagne** through E. La Montagne's Sons (distributors in New York and Chicago). The ad uses holiday gift-giving as its appeal: a wicker basket filled with champagne bottles, luxury food items, and decorative elements tied with a black ribbon bow. Two specific champagne varieties are displayed: "Grand Vin Sec" and what appears to be a vintage special cuvée. The imagery suggests **upscale gift-giving during Prohibition-era America** (based on the vintage styling), when champagne represented luxury and celebration. The presentation targets wealthy consumers seeking sophisticated holiday presents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AR NA MW) VA yy “AND VIN SEC NEW iN Nie iy me ot i, qa WY NBh i ty HE 11M uM) ne Ti ha ‘iil ih * (Me wie ALE Wy WHA nn Tester” CHAMPAGNE SA GPL YO) til Sins cover _.vomtnst _il E.LA MONTAGNE'S SONS YOR. sO LOINC LeReomicbooks*com