Life — December 4, 1913 — page 12: what you’re looking at

What you’re looking at

# Analysis This page is **not a political cartoon** but rather a **full-page advertisement** for Gordon's Gin, appearing in *Life* magazine. The ad promotes "The New Bottle" design for Gordon's gin and advertises a cocktail recipe called "A 'Gordon' Perfect Cocktail" (made with gin, Italian vermouth, and French vermouth). The advertisement includes: - A photograph of the Gordon's bottle with its new design - An illustration of the prepared cocktail in a coupe glass - Instructions for preparation ("Serve very cold") - Contact information for E. La Montagne's Sons, the New York agents - Reference to the Gordon's 1914 Diary and Note Book available to agents There is no satire or political commentary present—this is straightforward commercial advertising from the early 20th century.