Life, 1913-12-04 · page 12 of 112
Life — December 4, 1913 — page 12: what you’re looking at
What you’re looking at
This page is **not a political cartoon** but rather a **full-page advertisement** for Gordon's Gin, appearing in *Life* magazine. The ad promotes "The New Bottle" design for Gordon's gin and advertises a cocktail recipe called "A 'Gordon' Perfect Cocktail" (made with gin, Italian vermouth, and French vermouth). The advertisement includes: - A photograph of the Gordon's bottle with its new design - An illustration of the prepared cocktail in a coupe glass - Instructions for preparation ("Serve very cold") - Contact information for E. La Montagne's Sons, the New York agents - Reference to the Gordon's 1914 Diary and Note Book available to agents There is no satire or political commentary present—this is straightforward commercial advertising from the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE GORDON I914 DIARY AND NOTE BOOK FORWARDED WITHOUT CHARGE WHILE EDITION LASTS UPON APPLICATION TO AGENTS \ # THE A’Gorvon” YX) LN Se ~\\. NEW BOTTLE Perrect CocktTaiL Oe et eee satiac amveaneurs E-La MONTAGNE'S-SONS, Acents One-ousrte® GLASS FRINCH VERMOUTM("R-F” Baamo) 15 SoutH WILLIAM STREET, New York City SERVE VERY COLO. comichooks.