Life, 1913-12-04 · page 10 of 112
Life — December 4, 1913 — page 10: what you’re looking at
What you’re looking at
# Analysis This is a **wine advertisement**, not political satire. The page promotes "Perfect Wines For" various occasions from E. La Montagne's Sons, with locations in New York and Chicago. The ad displays four wine bottles from different producers: - Pontet Canet (Bordeaux) - Haut Sauternes (Bordeaux) - Sandeman's Sherry - Sandeman's Port The decorative elements include grape vines at the top and a wicker basket background, emphasizing the wine's quality and heritage. For modern readers: this appears to be a pre-Prohibition or early-Prohibition era advertisement, when wine was still legally and openly marketed in American publications. The focus on French and Portuguese imports suggests wine appreciation was positioned as a sophisticated, cosmopolitan luxury good for affluent consumers.