Life, 1913-12-04 · page 9 of 112
Life — December 4, 1913 — page 9: what you’re looking at
What you’re looking at
This is a **Columbia Grafonola advertisement**, not political satire. The page features a young boy in formal attire (suit and dress shoes) posed with an enthusiastic expression next to four gramophone models at different price points: "De Luxe" ($200), "Eclipse" ($25), "Favorite" ($50), and "Jewel" ($35). The ad's pitch—"Say Pop! we just gotta have a Columbia Grafonola this Christmas"—uses the boy character to appeal to parents by suggesting the gift will provide year-round family entertainment at modest cost. The only notable element is the outdated gender presentation: the advertiser uses a boy (not girl) as the aspirational consumer, reflecting early 20th-century marketing assumptions. The Columbia Graphophone Company logo appears at bottom.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TONS Say Pop! gots dave « Columbia Grafonola this Christmas Make this Christmas last all winter. Give ‘| a Columbia—the one ideal gift for all { (them e family for all the year around. Noone thing will give so much pleasure, to so many people, for so long a time, at so little cost. a, playing any recor ntrol “leaves” at $so0. You will the great ca Columbia too. IMPORTANT NOTICE:—All Columbia Records will play on Victor Talking Machines; likewise all Columbia Grafonolas will play Victor Records. COLUMBIA GRAPHOPHONE COMPANY Box 270 Woolworth Bldg., New York Prices in Canada ples duty. Toronto: 365-367 Sorauren Avenue