Life — October 2, 1913 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

No, 23604 Some New Models Presented in VOGUE'S AUTUMN PATTERN NUMBER No. 2396-2357-A Ability to forecast fashions has long been universally recognized as one of Vogue's greatest accomplishments. So great, indeed, is its reputation for giving the earliest as well as the most authentic fashion news that many women are still inclined to think of Vogue rather as a picture book of styles so extreme or so advanced as not to be of particular value to them. Now, while it does, perhaps, forecast a little more accurately and does picture, long before other magazines, styles so new as to seem radical, Vogue is intensely practical. You have looked at the hundreds of pictures of gowns and suits that ap- pear in issue after issue of Vogue. But did you ever realize that while you have been regarding them simply as pictures of gowns for other peo- ple, hundreds of other women have been having them turned into exceed- ingly smart and successful gowns for themselves? Vogue makes three kinds of patterns. In one or another of them you can get for yourself a working model of any costume you sce pictured any- where in the magazine. Orders for patterns to reproduce gowns shown on Vogue front covers, even, are not unknown—and are carried out with the same desire to give the reader exactly what she wants that characterizes the regular Vogue pattern service. For besides its two special cut-to-measure services, Vogue maintains a regular pattern service of specially designed stock patterns selling at 50 cents and $1. In the Autumn Pattern Number, now on the newsstands, you will find 250 of these designs—scores of them new since the Autumn openings. Here among them you will find the latest ideas in blouses, skirts, suits, wraps, children’s clothes and lingerie. Right on the nearest newsstand, at this moment, you may thus find the solution of your most pressing and most perplexing dress problems. Vogue, 443 Fourth Avenue, New York Condé Nast, Publisher amples of the 250 models shown in the Autumn Pattern Number, consider the five patterns illustrated above. _Y. tone o more thems atten in shat cane leapdy “tell ur what “size (34 to WO)" ie edited. tout wohoas $i Tor the cowlete costumses or BOL Tor any waist oF it. By return mail you wil receive your patiers. comicbooks.com