Life, 1913-10-02 · page 4 of 48
Life — October 2, 1913 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and subscription promotion** for Life magazine, not political satire. The "Where is Life read?" contest features seven illustrated characters in different cultural costumes (appearing to represent various nationalities/regions), positioned around text describing a guessing game. Readers were asked to match these seven pictures to locations on a map—identifying places where Life magazine circulates globally. The contest offered subscription incentives: $5 for one year or $1 for a three-month trial. A sidebar announces next week's "Dramatic Number" issue and includes a small satirical comment about Life's legendary narrow typesetting and a coupon design so cramped that readers struggle to fit their name and address. The actual content is primarily **commercial rather than political commentary**.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Where is Life read? Guess the places where the seven pictures on this page are located on the map, and send in your name and address with the following amounts and we will permit you to become a regular subscriber to LIFE. Send Five Dollars for One Year (Canadian $5.52. Foreign $6.04) odes our picture printed in colors size 10 = 18 inches, on heavy paper 21x 16 inches, eultable for framing. “Kise the annual 25 cent Christ. er Nambers, over one bi pages ead SPECIAL OFFER Send One Dollar for Three Montl:s’ Subscription (Canadian $1.13, Foreign $1.26) (Open only t0 new names. No renewals at this rate.) This is the fifth page in the Guess Again Series of pictures taken from all parts of the known world, showing where LIFE is read every week. The last page was published in LIFE —_— for August 28, and the correct an- At Last! Please notice the radical departure on this swers to those pictures are as fol- lows, beginning at the lower left- hand and moving up along the top to the right bottom one: San Francisco, Hoboken, Galveston, Leadville, Reno, Chicago, Lahore NEXT WEEK'S NUMBER ts labelled on the cover the Dramatic Number. But there ts mighty little in tt about the drama, which ts so bad this year (so far) that perhaps the less said about tt the better. : tilates your copy of Lire. | saying her prayers. { and if nothing happens we shall keep right on page. We have at last succeeded in eliminating the coupon which for many generations has appeared in this lower right-hand corner. This coupon says something about a special offer, and wants you to fill in your name and ad- dress and send money to this office for a sub- scription to Lire. This coupon has always struck us a being a ridiculous thing. In the first place the lines are so narrow that unless your name is one syllable, or you have learned to write the Lord’s Prayer on a three-cem piece, you can't get it into the space, Ther you have to tear off the coupon, which mv- The whole pro ceeding is atrocious, The coupon mars th H artistic beauty of the page—gives it a purely commercial aspect, at which we personally al- } ways shudder. So, taking our courage in ou | hands, we have ignored the Business Depart: } ment entirely, and are eliminating this coupon We feel much like the little girl who stopped We have tried it once, LIFE, 17 West 31st Street, New York. comicbooks.com