Life, 1913-10-02 · page 2 of 48
Life — October 2, 1913 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Vogue pattern service advertisement from Life magazine's cover. The image shows a stylishly dressed woman in 1920s fashion—a beaded dress with fur trim and a cloche hat—displayed among dress forms and sewing materials. The accompanying text features a testimonial from an Ohio reader praising Vogue's Pattern Service for solving "the ever-perplexing dress problem." The advertisement emphasizes that Vogue's Autumn Pattern Number offers "two hundred and fifty selected models" and guidance on materials, trimmings, and accessories for home dressmaking. This reflects the era's fashion accessibility—allowing middle-class women to recreate fashionable designs at home through mail-order patterns rather than expensive dressmakers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Now on all newsstands “NOT until | had been a read- ; er of Vogue for several | years did | awake to the fact - that in Vogue’s Pattern Service lies the solution of the ever- perplexing dress problem.” ~~ writes a woman from Ohio. VOGUE'S Autumn Pattern Number NOW ON SALE may prove the solution of your i clothes problem. Two hundred and fifty selected models—pat- terns for all—and a multitude of suggestions about the new materials, trimmings. and ac- cessories. If you are not ac- quainted with* Vogue and its practical value, this is an ex: | cellent number to begin with. comicbooks.com