Life, 1913-09-11 · page 5 of 44
Life — September 11, 1913 — page 5: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the 1914 Chalmers "Six" automobile, published in *Life* magazine. The page features a sketch of the car with multiple well-dressed passengers and emphasizes engineering features like the silent motor, electric starter, and durable Tungsten steel construction. The text celebrates the vehicle as "The Master Motor of Them All," highlighting practical innovations valuable to early 20th-century drivers: reliability, quietness, and electric starting (which eliminated dangerous hand-cranking). The "$2175" price and models listed (Roadster, Touring, Six Passenger, etc.) reflect the luxury automobile market of 1914. This represents mainstream automotive advertising, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Enclosed nd One jar (Ca- n $1.13, 1 $1.26). IFE for ths to bscription ns should r dealer. York. 25 V $6.04.) EEPESE almers —1914 The Master Motor of Them All What other makers are still striving for we give you in the New Chalmers “Six.” To the best features of the costliest cars we have added these crowning triumphs: Silence at all speeds; silence that lasts. Many cars that are quiet at ten miles an hour, kick up a lot of noise at thirty, Watch the speedometer of the New Chalmers “Six” ;—30—40—50 miles an hour and not a murmur from our big oval cams or enclosed valves. The silence of the Chalmers “Six” means more than the mere luxury of quiet. It tells you that your motor is working with the perfection of a watch—without the slightest wear. And this silence continues for years. Sustained power; even after years of use. This motor, like the trained athlete, grows better by action. Its Tungsten steel valves are not affected by the cylinder heat. So there's no warping—no leaking—no power wasted. Think of the years of extra service this master motor will give you. No vibration; comfort and long life. The smoothness of the “Six” saves wear on the car as well as on the passengers. The interval between the explosions of any “four” makes a gap in the power stream. It produces a vibration that hammers constantly at the life of the car. There’s no escape from it. The explosions of the “Six” give an unbroken stream of power. This gues smoothness and economy that no “four” can equal. It adds years to the life of the car. Fxtreme flexibility, without intricate gearing. You'll find you can do nearly everything on “high.” It does away with gear shifting almost entirely. With this “Six” any supplementary gear mechanism would be useless. The motor itself gives a suppleness of power unknown even in costlier cars, : A Non-Stallable Motor. i This motor will never go dead in the crowded city traffic. The electric starter won't et it. Even if the driver should cut off the gas accidentally, the electric starter, always on duty ceps the motor running—won't let it stop. his is the greatest feature of safety and convenience put on a car in the last five years, These features mean far more than the luxury they bring. They mean no wear—no waste of power—no depreciation. A car that lacks them may cost you less to buy—but it will cost you more to keep. When once you know the years of extra service these features add, you'll wonder how we give them at the price, $2175. Go ride in the car—at our dealers. Let it tell its own story in deeds. It can neither Over-rate its virtues nor hide its defects. It must tell the truth—nothing else. Let us send you our literature explaining why the New Chalmers “Six” is the master motor of them all. Write today. Chalmers Motor Company, Detroit Salient Features of the New Chalmers “Six” Six-cylinder motor, T-head type 4-in. x 54-in. —40-65 h. p. All moving parts enclosed. Bosch Magneto. Electric starter—Fntz System, built in Chal- mers shops. Non-stallable motor. Full Electric lights—Our powerful head- lights also contain auxiliary lamps of mod- erate power for city driving. 132-inch wheel base. Molded oval fenders. Gasoline tank and tire carrier on rear—clean running boards. Left drive and center control—enter from either side. 36x 44-inch tires and Continental demount- able rims. Four forward speed transmission. Underslung rear springs; main leaf of vana- dium steel. Tapered bonnet and stream line, bell backed ly. Chalmers patented doors—unusually wide. Full equipment—including Chalmers silk mo- hair top, quick acting storm curtains, Warner speedometer, one extra demountable rim, electric horn, pump, tools, etc. Models and Prices Roadster . Four Passenger Five Passenger Six Passenger. Coupe. . $2850 Limousine. $3600 (Fully equipped, f. 0. b. Detroit) . $2175 . $2175 . $2175 . $2275 comicbooks.com